Offers new fuel-efficient powertrain with the Duratec 2.5-liter I-4 engine and 6-speed automatic transmission.
Class-exclusive features, including Ford SYNC™, Sony-branded audio and ambient lighting set Fusion apart from other mid-size sedans.
Ford’s new 2010 Fusion is set to shake up the cut-throat mid-size sedan segment as it hits the Middle East with its unsurpassed 4-cylinder gasoline fuel economy, more power, class-exclusive technologies, more total passenger and luggage capacity than the Toyota Camry, plus proven quality and reliability that has been recognized by the top consumer groups and magazines.
Waldo Galan, Ford Middle East’s managing director said: “Ford Fusion's latest version confidently arrives in the Middle East as our response to the highly-competitive mid-size segment. We are really excited about this product as it joins our ever-evolving passenger car lineup, adding further zing to our already vibrant offering.”
“With the new Fusion, we offer consumers more choice, even better fuel economy and the leading quality and reliability that they have come to expect,” said Derrick Kuzak, Ford’s group vice president of Global Product Development.
“But that isn’t all – we weren’t satisfied with just matching the competition in the segment, we wanted to give consumers even more by delivering engaging driving dynamics and technologies that make the in-car experience more comfortable and connected.”
Designed to stand out
Ford’s attention to detail with the freshened Fusion begins with a new design that gives the car a look that is both sportier and more upscale as well as improved aerodynamics. The car’s newly designed front end, including a powerfully domed hood, and new headlamps, grille and larger fog-lamp area further enhance the sporty nature of the 2010 Fusion. Aerodynamic enhancements and new underbody shields further boost Fusion’s fuel economy.
Overall, the wider, sportier look aims to make Fusion even more appealing to customers eager for a fun-to-drive mid-size sedan.
With all models, the interior design team created a more contemporary, technical look with metallic new finishes on the instrument panel that carry through on the center console, doors and steering wheel. The all new instrument panel is finished with a soft upper and lower skin and has much less hard plastic than Japanese competitors. The instrument panel displays and switches have also been updated with a contemporary iced blue lighting. A redesigned leather wrapped steering wheel with form fitting palm swells, a new shifter, and wrapped and padded armrests increase the Fusion’s sportiness and comfort at all key driver touch points.
The gauge cluster has been designed with day time backlighting, a black lens, and 3-D elements to create a high tech jewel-like appearance, similar to a fine watch. Drivers will be greeted by a new “welcome” sequence that makes the Fusion seem as if it’s coming to life. Gauge needles sweep back and forth as the lighting and new chimes come on. The ambient lighting system offers the option of illuminating the front and rear footwells and front cup holders.
Fuel-efficient and more powerful powertrain
Fusion's inline four-cylinder engine is upgraded for both improved fuel economy and power. The standard Fusion S model equipped with the new 2.5-liter I-4 engine is expected to deliver at least a 6 mpg improvement versus the 2009 model on the highway, resulting in fuel economy that is at least 3 mpg better than the Honda Accord and 2 mpg better than the Toyota Camry.
The 2.5-liter I-4 engine horsepower and torque also have been improved from the car’s previous 2.3-liter 4-cylinger engine, jumping to NET 175 hp and 172 ft.-lbs. of torque from the previous 160 hp and 156 ft-lbs. As a result, 0-60 performance improves by more than a second, now topping Camry and Accord.
The 2010 Fusion is available with either a six-speed manual or automatic transmission. The previous 2.3-liter I-4 in the Fusion was available with only five-speed transmissions.
The first gear can be made a little deeper, which provides smoother acceleration. At the top end, a higher gear allows the engine to run slower in highway conditions, which also aids fuel economy.
The 2010 Fusion comes equipped with Electric Power Assist Steering (EPAS) system, improving the driving dynamics of the vehicle while delivering greater fuel savings because the steering system is operated by the electrical system rather than the engine.
Improved body and door sealing also contribute to Fusion’s best-in-class standing in wind noise. Overall, the reduction in wind noise and road noise puts Fusion near some of the best luxury cars in terms of quietness and speech intelligibility. Wind noise, for example, is 3 sones better than Camry and Accord.
Exclusive technologies keep consumers connected
New technology features available on the 2010 Fusion include:
• SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities.
• Ambient Lighting System allows drivers to customize the interior lighting to suit their mood through seven base colors – ice blue, purple, blue, orange, red, white and green.
• Sony-branded audio system. The Ford Fusion offers a Sony-branded audio system with surround sound and Sony DSP processing as a factory option. The Sony-branded audio system features 390 watts and 12 speakers that make substantial use of high-quality speaker materials.
• EasyFuel™ Capless Fuel-Filler System also is standard. This industry-exclusive feature eliminates the need to touch dirty gas caps and helps to reduce evaporative emissions that create smog and global warming. When fueling is completed and the fuel pump nozzle is removed, the system automatically seals shut.
• Cabin Air Filter is standard for the first time on the Ford Fusion. The filter removes respiratory irritants and toxins caused by traffic and industrial pollution. The filter also provides an additional safeguard for the climate control system.
With a bolder new design, class-leading and unsurpassed fuel economy and performance, a host of segment-exclusive new features and technologies, greater trunk capacity and storage versatility than Chevrolet Malibu, Toyota Camry and Nissan Altima, improved drivability and comfort and more choice across the lineup, the 2010 Ford Fusion is poised to win over even more mid-size car customers.
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