Amazon.com, the giant Internet retail site, is getting into the discount retail business.
Tuesday evening, regular customers were sent sneak-previews of the soon-to-debut "Amazon.com Outlet" site, which sells Seattle-based Amazon's inventory at a discount.
The site features discounted books, cameras, electronics, home and kitchen tools and other excess merchandise from the Amazon.com inventory.
It is scheduled for a formal December 28 launch, just in time for the post-holiday bargain hunter rush.
The move makes sense, says San Francisco e-commerce analyst Michael Tchong.
"It give Amazon additional reach into the retail, which means more revenue streams," he said.
Curt Anderson, senior manager of the online outlet, said the site will feature bargains gathered from the rest of the existing Amazon.com categories.
But he did not rule out using Amazon.com Outlet to sell discount inventories bought specifically for the site.
"For now we're focused on first-quality inventory from the Amazon store," said Anderson -- SAN FRANCISCO (AFP)
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