APC by Schneider Electric Expands into Lebanon

Published October 13th, 2010 - 10:01 GMT

APC by Schneider Electric, a global leader in integrated critical power and cooling services, today announced the launch of its operations in Lebanon with the establishment of an in-country office, thereby strengthening its direct presence in the region. APC also has an extensive presence in the region through its certified partners.

The world specialists in energy management aims to leverage its base in Lebanon to address the market's current power and cooling challenges as well as focus on industry trends and the creation of green data centers.

Ramy Nassif has been appointed Country Vice-President for Lebanon, Jordan and Iraq in order to provide close customer service. A multi-cultural and multi-lingual team familiar with the Lebanese market supports him with his enterprise and business development strategies in the region. The Beirut office will serve as the regional office for Lebanon, Jordan and Iraq.

The announcement came at a gala launch dinner held at the Metropolitan Palace Hotel in Beirut. The event was attended by key partners, potential and existing end users and vendors, in addition to officials from APC's parent company, Schneider Electric including Julien Feghali, President of Schneider Electric East Mediterranean, and Christian Bertrand, Vice-President, Middle East and Africa, APC by Schneider Electric.

Julien Feghali said: "Today, our customers have an issue with the insufficient reliability of power provided by utilities while they have an increasing number of sensitive applications and a rising cost of downtime. Moreover, the proportion of power spending in IT is dramatically increasing while energy is scarce and needs to be saved and used more efficiently. APC's expertise in Lebanon will bring capacity to master applications such as Critical Power and Cooling solutions in Buildings and Data Centers and see an area of positive growth."

With a presence in the region for more than a decade as a leading UPS vendor, APC holds a proven track record of working extensively with customers in the Middle East, including Saudi Arabia, the UAE, Lebanon and Egypt. APC's expertise was sought by these countries to improve their respective infrastructure platform for optimizing their business.

Christian Bertrand said: "Our customers in the region will clearly benefit from APC's presence in Lebanon with the localized expertise it will provide and its globally renowned robust technology. We are expanding our footprint from a strong base, taking advantage of an existing list of customers and references, as well as the back-up of Schneider Electric that enjoys a commercial presence in the Middle East region for more than 40 years.

"Rising power densities, unprecedented cooling issues, increased energy demands and soaring prices make power and cooling a customer's central focus. APC by Schneider Electric provides protection against some of the leading causes of downtime, data loss and hardware damage, power problems and temperature by providing customers with unique solutions through its technological innovations and sound return on investment business models.''

Schneider Electric, with its core business units, including APC, maintains that customer satisfaction and people development remain as the key fundamentals of the organization. ONE, the new company program, sets forth the strategic initiatives for making Schneider Electric even more unique in the market place: become ONE solution provider, give priority ONE to new economies such as Middle East, while simplifying the processes to act as ONE global company" 

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