Arab themes influence new Bespoke Rolls-Royces for Abu Dhabi

Published September 17th, 2009 - 07:24 GMT

Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has played a prominent role in increasing the regional profile of the Rolls-Royce Bespoke Programme in recent years. The dealership prides itself on delivering unique, custom- designed models to its clients that are enriched through the application of personal detailing and commemorative flourishes. 

The Rolls-Royce Bespoke Programme, which allows customers to create their perfect car designed and built to their exact specification, has been met with overwhelming success in Abu Dhabi.  The Bespoke team at Goodwood is dedicated to finding new paints, materials and engineering solutions and strives to find new ways to develop truly unique cars. With over 44,000 colours to choose from, the Bespoke team can personalise models to suit the most discerning palette, encompassing shades that range from subtle and muted to bold and exotic.

The latest arrivals of Bespoke Phantoms have been influenced by Arab themes, as Kadhim Al Helli, Rolls-Royce Brand Manager, Abu Dhabi Motors, explains: “We are keen to exceed the wishes of our customers, hence the Bespoke Programme is the ideal opportunity to further individualize what is considered to be the most exclusive car in the world.” He continues, “we listen very carefully to our customers and derive ideas for unique cars which reflect the atmosphere of the region.”

The latest Bespoke Phantom Drophead Coupé, developed exclusively for Abu Dhabi, is inspired by the islands off the coast. “This car symbolizes the royalty and distinction associated with the Baniyas name,” said Al Helli. The convertible features an exterior finish of two-tone in black and gold. In keeping with the model’s royal feel, the golden sand and black upholstery consists of 18 different hides that have been exclusively sourced. The interiors are augmented by wood work panelling in walnut burr veneer and include a gold plated Spirit of Ecstasy applied to the fascia.

Other recently delivered Bespoke Phantom Coupés are specified in a way that underpins the individual character of each car. For example two are finished in outstanding Bespoke exterior colours: Moonstone and Bronze.  Special interior finishings in crème light and dark spice complement the stunning exterior of the cars. Features like Mother of Pearl inlays to the control knobs and a silver inlay dhow sail design to the door cappings and fascia panel showcase the nearly limitless levels of Bespoke, shown on a Middle East Bespoke Collection Phantom limousine.


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