Flexible Hair Styles from Wella to suit any occasion
As the summer months become a distant memory and we start to prepare for cooler temperatures, updating our style becomes a top priority. While we are busy planning our new wardrobes, we often forget that maintaining a glossy, styled mane that perfectly complements our clothes requires attention. The summer heat, chemical processing and styling can all affect the condition and health of a woman’s hair, making it look dull and dry.
Wella, international hair care giants with over 125 years of hair expertise, have introduced their signature range of styling products, Wellaflex. With the exclusive Flex Active Formula and UV protection, Wellaflex products help to revive your hair while styling it at the same time, creating hair styles that last for up to 24 hours.
“Wellaflex enables you to get expert hair styles everyday at home and also gives it that look of salon swish and bounce. This beautiful, flexible hold gives women a tool with which they can recreate what would have been done by the hairdresser or stylist. It is the direction in which modern hair looks are moving - the natural bounce of healthy vibrant hair,” says Sascha Breuer, celebrity hair-stylist and Wella’s global ambassador.
Modern hair styling products are moving forward in performance, look and feel. At Wellaflex the intention and desire to give consumers natural moveable hold has led to the creation of the Flex Active Formula. A high quality blend of specialised polymers creates flexible bonds around the hair. These polymer bonds create an invisible network over the style which help allow the hair structure to be maintained, protected and looks healthy.
The second benefit Wellaflex research scientists have looked at is termed “shape recovery”. This is about allowing the hairstyle to recover its shape after activity, general movement and even against the elements. “Too often we have a great hairstyle indoors but when we venture out it gets blown about by the wind. It’s hard to maintain that blow dried look unless you also add great styling products into the mix. Our shape recovery system helps combat the abuse of the elements on your style.” says Dr. Rene Rust, head of Scientific Communications spokesperson at Wella.
Wellaflex styling products by the Wella experts offers the widest range of products for every hair type – curly, coloured or straight. Wellaflex products are now available at all leading retail outlets.
