Asia Sports Marketing launches new logo

Published October 11th, 2009 - 08:17 GMT

Asia Sports Marketing (ASM), one of the pioneers in sports marketing in the industry and a full service provider of sports marketing services, launched its new logo yesterday. The launch of the new logo comes as part of ASM strategy to stay up to date and maintain the local and international standards.

The triangle formed logo, symbolizing the letter “A”, with its three colors represents the company’s approach towards its business partners including the golden color which represents highest rank in a competition Best-of-the-best to achieve the gold medal, the red symbolizing courage, hunger for victory and the burning spirit of winning, and the color blue is used for the logo as it symbolizes honesty and dignity. The font color black represents the boldness and the passion.

Chucri Rizk, General Manager ASM said: “We made sure in our new logo to present our current business approach and relationship with our clients. The strategic focus on fast and accurate information along with creative new ideas, the company is implementing new trends in energizing the industry and providing unique services.”

Mr. Rizk also emphasized the importance of sports marketing in the UAE and the role it plays in energizing the industry, “The sports sector in the UAE and the world is significantly booming in several sports including marine sports, group sports, and others. The marketing services provided by ASM will add value to the sports event and energize the sports sector to give it uniqueness.”

ASIA SPORTS MARKETING (ASM) is a regional sports marketing, media and management. One of the pioneers in sports marketing and headquartered in Dubai Media City, ASM helps corporate sponsors reach their target markets through professional sports teams, sporting events and broadcast media. ASM also specializes in event management marketing.

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