Asia Sports Marketing launches new website

Published February 15th, 2010 - 10:21 GMT
Al Bawaba
Al Bawaba

Asia Sports Marketing (ASM), a regional sports marketing, media and events management company and one of the pioneers in sports marketing in the UAE, recently launched its new website - www.asiasportsmarketing.com – which is showcasing UAE and regional and international events.

The site features images of events that ASM had successfully organized and assisted including prestigious tennis tournaments, the UIM Formula 2 World and Continental Championships, golf tournaments, the Etisalat Football League, and other events held by local and regional corporate brands.

Chucri Rizk, General Manager ASM said: “I am extremely pleased that our new website is now online. The site will play a strategic role in conveying to the public what Asia Sports Marketing can do to add value to any sports event in the UAE and elsewhere in the region. We are a company that capitalizes on the success of the industry by taking advantages of the sales and marketing needs of sports sponsorship in the region.”


Playing around the distinct colours of gold, red and blue which are the three colours of Asia Sports Marketing’s new logo, the site displayed carefully selected sports events images that best described the works of the company.

Mr. Rizk also noted that the new site will further emphasize the importance of sports marketing in the UAE which is a highly promising industry and one of the booming sectors of the economy. “The sports sector in the UAE and around the world is significantly flourishing in several fields including marine sports and group sports,” he emphasized.

re-brand-ing, a new brand identity company which is part of the Dubai-based leading independent full-service advertising agency Venture Communications, designed the website as well as the ASM logo.

ASM has partnered with Venture Communications to form the country’s first sports events marketing and advertising partnership. Their very first international client is Formula World Sports, the designated promoter of the UIM F2 or powerboating world championships which is under the Union International Motonautique or UIM, the international governing body of power boating recognized by the International Olympic Committee.

ASM’s management team has years of experience in producing tournament telecast and commercials, selling events sponsorships and advertising, creating and implementing promotions, managing volunteers and overseeing all operational functions, including hospitality coordination, entertainment, and on-site duties.