The American University in Cairo is now present on a number of online communities and social networks. Adding to its YouTube channel launched earlier this year, the university has launched a blog, AUC Now, which is designed to engage readers in the academic, cultural and community service activities at AUC. Additionally, AUC can be found on Facebook, Flickr, Twitter and LinkedIn; lectures and events held at the university can also be heard via podcasts on iTunes.
AUC Now blog will contain updated articles on a variety of topics, including community service work by AUC students, research by AUC faculty, and coverage of events on the university’s two campuses.
On Facebook, AUC has both an English and an Arabic page where it posts new articles and press releases as well as photos of both campuses; information about upcoming events; contact information; and various posted items. The English page has a following of almost 9,000 fans, while the Arabic page, launched recently, has more than 1,000 fans. AUC Events also has a page on Facebook, which to date has managed to attract more than 1,000 fans in a very short period of time. This page announces events and public lectures held at AUC, as well as its coverage.
AUC has increased its online presence by joining Twitter, a new form of social networking that uses "tweets" of a maximum of 140 characters to share information quickly and easily. The AUC newsroom page on Twitter shares shortened hyperlinks to news items and recent photos with over 200 followers. Also a secondary page on Twitter shares information about upcoming events at the university.
AUC has another account on the popular photo-sharing Web community Flickr, which shows recent events and snapshots of student life on campus, and LinkedIn, another growing professional networking site that allows members to create business contacts, search for jobs and find potential clients. It includes more than 45 million users representing 150 industries around the world.
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