AUDI AG has recorded its strongest first quarter ever with about 264,100 cars delivered worldwide so far this year. The brand with the four rings recorded double-digit growth figures in all sales regions – Europe, North and South America, Asia-Pacific, and Africa including the Middle East region. Audi sold some 110,400 cars worldwide in March alone – the best monthly result of all time for the Ingolstadt-based company.
“With these sales results, we have even surpassed the comparative figures from our record year in 2008,” commented Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “We expect continued growth compared to last year in the second quarter of 2010.”
Drivers for the good sales growth in the first quarter, according to Schwarzenbauer, included the new Audi A5 Sportback and A5 Cabriolet models. He also emphasized the continued strong sales of the Audi Q5 and of the A4 and A6 models.
In Europe sales in the first quarter increased by 12 percent to around 162,500 units. In the United States, Audi sold 21,315 units in the first three months of this year, 34.8 percent more than in the first quarter of 2009. In South America, Audi sold 70.5 percent more cars than in the first quarter of 2009, with around 3,000 units sold. The strong growth in China (including Hong Kong) continued: Sales figures in the first quarter were 77.3 percent higher than in the first three months of 2009. Audi achieved 70.0 percent growth throughout the entire Asia-Pacific region, with some 64,450 customers taking delivery of their new cars.
Sales figures also rose in the Middle East: with 1,579 cars sold, sales volume was 8.5 percent higher than in the previous year – a trend set to continue for the rest of 2010. In March alone sales increased by 30.8% compared to 2009.
Jeff Mannering, Managing Director of Audi Middle East, adds “To become the most successful brand, our mission for the Middle East is to delight customers with the best brand experience available.”
The UAE, Kuwait and Saudi Arabia remain Audi’s most important markets in terms of volume. With almost 500 units sold in 2010 so far, Audi’s 7-seater SUV, the Q7, continues to be the best selling model for the brand with the four rings in the SUV-enthusiastic region. The Audi Q5, A5 and A5 Sportback have become the leaders of their respective segments among the German premium cars. New offers on the Audi A4 including the new 2.0T engine with 180 bhp also aim to push growth for the A4 model line.
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