Axor (www.axor-design.com), the designer brand from Hansgrohe AG, is expanding its product line with the traditional elements of the Axor Montreux collection. The new collection, which re-defines simplicity, luxury and easy elegance, is now available in the Middle East.
The design which epitomizes, the beginning of the 20th century, known as the belle époque, served as the source of inspiration for the award-winning designers, Phoenix Design that designed Axor Montreux. Axor Montreux alludes to a historic time filled with enjoyment, joie de vivre, and luxury, just as it also satisfies the Axor brand’s claim to exclusivity. Whether in an authentic traditional bathroom atmosphere or in a modern mixture of styles, the Axor Montreux design can be integrated into the most varied of living environments.
Commenting on the new collection Julian Henco, Managing Director of Hansgrohe Group, Middle East, Africa and India said, “With current construction boom in the Gulf countries there is a huge demand for new and stylish bathroom accessories. The introduction of Axor Montreux, Hansgrohe is only meeting this demand. The product has seen tremendous success in Europe and will be most sought after in the Middle East.”
In a fast-paced world like the one we live in today, it really makes a difference to be able to stop for a moment and reflect on the past, on true values, and on the art of living. Styles are an expression of their particular times and of the yearning for those times. The belle époque epitomizes the yearning for an incomparable mix of easy elegance and simple luxury. According to Philippe Grohe, head of the Axor Brand, “Axor Montreux is an expression of this yearning – the time recaptured.”
The design of the Axor Montreux collection reflects the perfect harmony of the era of the turn of the century. The designers combined clear, geometric shapes with pure, traditional elements such as filigree cross handles and ceramic components.
Unique reminiscences of the belle époque include bridge mixers and a free standing version of the bath tub mixer. The distinctive nickel finish provides for a high degree of authenticity in the Axor Montreux design, available in brushed or polished styles. Similar to the manufacturing process at the time, the fixtures are not produced as much from casting as they are from many individual high-grade segments and precisely fabricated components. The authenticity of the design and the high quality of production therefore turn the fixtures into true works of art from a “time recaptured”. As always with Axor, the Montreux collection also includes an abundance of components and accessories that have been coordinated with each other, from wash basin to bath tub mixers, from soap baskets to shaving mirrors. This ensures that the design of the bathroom environment conveys the proper style and at the same time is tailored to individual needs and ideas.
Axor Montreux is available in three finishes: Chrome, Brushed Nickel, and Polished Nickel. For the first time, Hansgrohe is now offering Brushed Nickel and Polished Nickel for markets other than the US. Both finishes are manufactured using innovative PVD technology. PVD stands for Physical Vapor Deposition, which basically means that a physical coating is applied by means of steam. This process is known for providing improved scratch and abrasion resistance. In terms of price, Brushed Nickel is 50% more expensive than Chrome, and Polished Nickel is 30% more expensive.
