Azadea Group Holding Enters A Multi Year Franchise Agreement With The Gymboree Corporation

Published March 21st, 2010 - 03:13 GMT
Azadea Group Holding SAL announced it has entered into a multi-year franchise agreement with The Gymboree Corporation, to launch the Gymboree retail brand in the Middle East.
The first stores are scheduled to open in Dubai during the third fiscal quarter of 2010. To date, The Gymboree Corporation operates a total of 629 Gymboree stores in the USA, Canada & Puerto Rico, Azadea Group Holding will increase this number by opening shops across United Arab Emirates , Kuwait , Saudi Arabia, Egypt, Qatar, Oman, Bahrain, Jordan and Lebanon.
"We are delighted to introduce and develop Gymboree in the Middle East," stated Said Daher, Chief Executive Officer of Azadea Group Holding SAL. "We are confident that the combination of quality and fashion this renowned brand brings to the children's clothing market will be well received across the region. The wheels are set in motion and, this coming fall, our customers in Dubai will be able to experience the uniqueness of Gymboree products."
"We are excited to be expanding the reach of the Gymboree retail concept and entering into our first retail franchise relationship," said Matthew McCauley, Chairman and Chief Executive Officer of The Gymboree Corporation. "We are happy to be partnering with a firm like Azadea, which brings years of proven experience introducing new brands to the region, while maintaining impeccable retail standards and the highest quality customer experience."
American brand Gymboree has been designing clothes for children for over 25 years. Popular for its colorful, comfortable fabrics, fanciful graphics and details of design, Gymboree dresses boys and girls from newborn to 12 years old. Gymboree highlights the need to coordinate and accessorize full outfits making kids look totally unique from head to toe.
Based in Beirut, Lebanon, Azadea Group Holding has been representing franchised brands for more than 25 years in the Middle East & North Africa, managing more than 30 international names such as Zara, Massimo Dutti, Mango, Promod, Bershka, MaxMara, Sunglass Hut, Virgin Megastore, Columbus Café and PAUL. The company operates 350 stores spread over 153,000 sqm in 11 markets including Kuwait, United Arab Emirates, Saudi Arabia, Egypt, Iraq, Qatar, Oman, Bahrain, Jordan, Lebanon and Romania.

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