Designer’s Entourage was more glittering than ever when it displayed the new collection of Egyptian jewelry designer Azza Fahmi made for fashion house Preen and presented at Preen’s catwalk show during New York Fashion Week in February 2010.
Inspired by a shared taste for the ‘futuristic’, a mutual love of giving ‘classics’ an ultra modern twist and innovative design elements, the Azza Fahmy Jewelry for Preen collection artistically and seamlessly brings together the essence of both brands with unique, uncompromising and intricately designed hand crafted pieces. In sterling silver, gold and the Azza Fahmy trademark mix of silver & gold on one piece, the collection consists of dramatic multi-faceted chokers, cuffs, earrings, rings and a made-to-order belt in a 3D format , make distinctively bold style statements.
Azza Fahmy says of the collaboration partnership and the collection: “Interestingly, we’ve been kindred spirits with a united desire for pure craftsmanship and where exciting and innovative design is the only hero. This is borne out with the open work techniques we’ve applied to create geometric cuts and motifs that painstakingly mimic the pattern of lace fabric, textured finishes blended with calligraphy and, architectural shapes to create a cohesive look that aesthetically complements the collection.
This, coupled with a mutual business interest in each other’s markets is a fitting way to celebrate our 40th anniversary.”
On the successful coupling of oriental inspired pieces, with Arabic writings on some, and very modern clothes she said during the big party at Designer’s Entourage in Saifi Village-Beirut: “beauty unites”.
