Today’s technology driven society has made the world highly competitive, and many retail banks and financial institutions are struggling to meet rising consumer demand and expectations. In honour of the ones that continue to prosper, CPI Financial, publisher of Banker Middle East magazine, will be hosting The Banker Middle East Product Awards on the 20th of April to recognize excellence in product quality and service delivery throughout the Arab region.
Taking place at the Emirates Towers Hotel in Dubai, a total of 27 awards will be distributed. The Awards ceremony will be rating the exceptionally innovative banking products and services within the Middle East that have either surpassed expectations, generated excellent financial results and/or transference of market share. Some of the most desired awards are being presented for ‘Best New Product’, ‘Best Structured Product’, ‘Best Customer Service’, ‘Best Islamic Covered Card’ and ‘Best Credit Card.’
Dominic de Souza, Chairman of CPI Financial, says: “Financial organizations must continuously improve to make an impression in the current market and meet the rising demand for quick, convenient and efficient transactions. We are hosting the awards ceremony this week to honour the banking and financial institutions that have shown great success in tailoring their products and services in accordance with costumer desires, competitive threats, and technological change.”
Over the last decade, the Middle East has experienced exceptional growth within the banking and financial sector, creating an immensely competitive market. In order to maintain an advantage, financial institutions must react immediately to opportunities and challenges, while designing efficient products and services.
As time is of the essence, meeting the demand of today’s fast paced society is crucial to the status of financial institutions. Robin Amlôt, Managing Editor of CPI Financial, says: “Technological advancement coupled with wide internet penetration has created an increase in time-saving measures and has intensified competition among the retail banks and financial institutions leading to greater innovation and efficiency.”
Readers of Banker Middle East or registered users of www.cpifinancial.net have completed casting their votes. Following a careful analysis of the voting results, final winners will be announced at the 20th April gala dinner taking place at the Emirates Towers Hotel in Dubai.
CPI Financial aims to set the award winners as a performance standard for all retail banks and financial institutions throughout the Middle East. The results last year were impressive, with over 5000 votes cast. CPI anticipates a greater voter turnout this year due to the increased volume of readers of their publication, Banker Middle East, as well as their weekly email newsletter, Business Intelligence.
