In line with the Bank’s renewed impetus, Bahrain based BankMuscat International (BMI) today unveiled a refreshed Brand name- BMI Bank B.S.C. (c) and accompanying Corporate Identity.
Announcing this new identity, Andrew Bainbridge, Chief Executive Officer of BMI said:
“I am delighted to unveil our new Brand- BMI Bank that contains a rejuvenated look and feel in its visual identity. With our ambitious drive for expansion and growth throughout emerging markets, the time had come for BMI to visually convey the radical change of pace, both internally and externally. The revitalized logo has retained core elements from the original logo and brought in changes that signify the boost with a fresher, lighter, more vibrant, livelier and tactile 3D feel. The idea is to express BMI’s position as a now entirely customer and customer-service driven bank’.
Beyond a re-energized logo, the brand also introduces a new visual brand language revolving around art.
“Art is the universal language of all people, cultures and civilizations by excellence yet it also is the most effective expression of individuality, constantly spearheading trends: two human factors that BMI Bank totally celebrate, serve and embrace. As they head into new markets like Qatar and Seychelles it becomes imperative to connect with the customers and create your own Brand Identity.” added Francois Bourgoin, Managing Director & Creative Director, DDB Bahrain who developed the refreshed identity.
More than ever committed to enabling those willing and able to seize today’s brand new opportunities, the refreshed BMI Bank brand reaches out to all across the growing number of emerging markets it enters and serves, celebrating a shared spirit of entrepreneurship coupled with the power of cultural diversity, individuality and creativity.
About BankMuscat International (BMI)
BMI, set up in January 2005, is a Retail Bank, registered in Bahrain and regulated by the Central Bank of Bahrain and offers all retail and commercial banking activities. BMI has been set up in association with some of the strongest and most respected financial institutions from across the GCC region including BankMuscat SAOG (Oman), Royal Court Affairs (Oman), Overseas Investment (Bahrain), Istithmar World Capital (UAE) and Global Investment House (Kuwait). BMI was set up with a vision to become a dynamic regional bank providing innovative and unique financial solutions. BMI recently received its license to open its first overseas branch in Qatar and to operate an offshore bank in Seychelles.
