barclays second year of title sponsorship for the barclays dubai tennis championships

Published February 15th, 2009 - 08:03 GMT

Barclays Bank is entering its second year of title sponsorship for the Barclays Dubai Tennis Championships (BDTC), an event that is owned and organised by Dubai Duty Free and draws over 125,000 spectators and half a billion TV viewers from around the world each year.

With the fantastic line-up of all of the top ten female tennis players, this year’s tournament is anticipated to attract additional interest from local and international tennis fans. Furthermore, seven of the top ten male players will be participating. The all-star tennis cast will include last year’s defending champions Andy Roddick and Elena Dementieva, as well as Roger Federer, Rafael Nadal, Maria Sharapova and both the Williams sisters, Venus and Serena.

“This year’s line-up of players is simply awesome. We feel that each match will be equally thrilling as this is what you would expect when the world’s best tennis players gather in one place,” said Ahmed Khizer Khan, Chief Executive of Barclays Global Retail and Commercial Banking, Emerging Markets.

Barclays has been associated with key sporting events world-wide, such as the Barclays Premier League, which the Group has sponsored for the past 7 years, first for 3 years under the Barclaycard brand and then for the subsequent 4 years under the Barclays brand.  More recently, Barclays has put an emphasis on sponsoring tennis events as well. In 2007, Barclays partnered with Dubai Duty Free for a three-year sponsorship of BDTC.

Commenting on the second year of partnership with Barclays, Colm McLoughlin, Managing Director of Dubai Duty Free said,” We are delighted with Barclays’ role as title sponsors once again this year, they have been great partners for the tournament and through their own initiatives have helped open up the event across the region as a whole.”

Khan also advised that last year Barclays signed a five-year deal with ATP to become title sponsor of its end-of-season finals from 2009 under the name Barclays ATP World Tour Finals.

Libby Chambers, Chief Marketing Officer of Barclays Global Retail and Commercial Banking and Barclaycard, said: "We are very pleased to be bringing the Barclays ATP World Tour Finals to London for the very first time this year. The event will feature the world's top eight men singles players and top eight men’s doubles teams - there is no better way to end the tennis season."

“Ultimately, we anticipate our involvement with the BDTC and the Barclays ATP World Tour Finals will support the link of our brand with world-class tennis events and help us get closer to our customers through corporate hospitality and onsite activities,” added Chambers.

Tennis fans will be able to purchase tickets at the BDTC this month for the Barclays ATP World Tour Finals to be held in November 2009. The tickets will be sold at Barclays’ corporate hospitality stand. For online purchases, please visit www.BarclaysATPWorldTourFinals.com/exclusive.

About Barclays
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia.

With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs 150,000 people. Barclays moves, lends, invests and protects money for over 42 million customers and clients worldwide.

Barclays has been a member of the UAE business community for more than 30 years, and services its clients through a network of 44 ATMs and 4 distribution points. It continues to invest heavily in the region and to expand the range of services offered to customers.

To find out more about Barclays Bank and its products and services, please visit our website www.barclays.com

About GRCB Emerging Markets
GRCB Emerging Markets was formed in March 2007, bringing together Barclays long-established businesses in Africa with the newly created or re-launched businesses in the UAE, Egypt and India. In July 2008, the region was further expanded to include new operations in Pakistan and the acquisition of Expobank in Russia. In September 2008, Barclays announced the acquisition of Akita Bank in Indonesia, bringing the total business size to 15 markets. The region is managed out of Dubai and is led by Ahmed Khizer Khan.

GRCB Emerging Markets serves more than 3 million customers and employs more than 21,000 colleagues. Our presence in Africa spans Kenya, Uganda, Tanzania, Ghana, Zambia, Botswana and Zimbabwe. We also have an established presence in Mauritius and Seychelles.

 

 


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