Battle of the DJs Set to Commence

Published April 27th, 2007 - 06:00 GMT

Already an annual institution and highlight of the Middle East DJ and club scene calendar, PALME DJ of the Year Competition, the region’s top DJ competition, has drawn over 50 entries from both amateur and professional DJs as the first round of live heats are set to take place at The Virgin Megastore in Mall of the Emirates later this week on Friday 4th May 2007.
Jonathan Gadalla, Exhibition Manager, PALME Middle East, commented, "The competition makes a positive contribution and has become integral to the Middle East's club culture and dance scene. Pitting amateurs against accomplished professionals really does offer any young hopeful a shot at the big time. The standards are going to be exceptionally high this year and everything is now in place for a truly outstanding battle.”
The PALME DJ of the Year Competition, the most prestigious title in the region, has over the years enticed the most ambitious and creative DJs to fight it out to become the undisputed number one Middle East DJ. The 2007 competition will no doubt feature an amazing display of the latest techniques, tricks and skills which are prerequisites to become the PALME DJ of the Year 2007.

As a part of their continuous support for local and regional talent, Virgin Megastore will host initial stages of the competition and local amateurs will be the first to face-off during three grueling heats at the Virgin Megastore in Mall of the Emirates. The top three scores will then go through to the semi-finals at PALME M.E., which is being held at the Dubai International Exhibition Centre on 20-22 May 2007.

There they will be joined by their regional peers and the professionals who have already submitted their demo CDs for consideration. After the two semi-finals, a panel of judges, representing a cross-section of key industry professionals, will choose six of the best to go forward to the grand final on Tuesday 22 May.

All contestants will be judged on three main criteria, technical, creativity and stage presence. In the technical section, hopefuls will have to demonstrate their overlay and mixing skills and utilise all aspects of the equipment. Creative music selection and interaction of various music styles will also be under scrutiny as well as appearance, self-confidence and showmanship.   
To provide a level playing field and to stretch their creativity and technique, all contestants will need to perform on the same equipment which is being provided by the event sponsors. The state-of-the-art equipment includes Ortofon Cartridges; a Pioneer CDJ 1000MK3 CD Player; Pioneer HDJ - 1000 Headphones; Pioneer DJM 800 Mixer; AKG Mikrophone; Ortofon Stylus and Slip Mats, and Technics Turntables.

The winner of the competition will be invited courtesy of Virgin to the Global Gathering, a dance festival that features the finest international DJ talent, performing to some 50,000 revelers. That event takes place in Stratford-upon-Avon in the UK on 27-28 July 2007. In addition a whole range of the latest DJ equipment, featuring cutting edge technology awaits the top performer.

The winner in 2004 and again last year, DJ Mass Ramli, commented, “The prize for winning the title of PALME DJ of the Year 2006 gave me the opportunity to attend the School of Audio Engineering (SAE) and study for a Diploma on their Audio Engineering programme, which was amazing. Competition brings out the best in people and although I’m not competing this year I’m still looking forward to the buzz of watching some of the raw, exciting young talent in the region."



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