BENETTON’S ’06 FALL/WINTER COLLECTION GETS DOWN TO EARTH

Published September 27th, 2006 - 09:12 GMT

After a summer of tank tops and flip-flops, it’s now time to welcome in cosy cardigans and laced leather boots.

The change in the weather calls for sprucing up your wardrobe. Swap those gypsy skirts and pedal pushers for relaxed above-the-knee blazers, simple coats or nylon mid-length jackets.

Benetton’s Fall/Winter collection features a clever mix of earth tones, rich textures and versatile designs that can be worn year round.

This year, Benetton experiments with hues of sober brown, earth tones, a classic charcoal and frivolous touches of white, pale blue and bluish mauve.

Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, sole distributor of Benetton clothes in the UAE, said: “With customers increasingly taking a more individualistic and personal approach to dressing, designers are adding more casual styles and tones to suit their customer’s personality.”


He said: “Our latest ensemble is a great mix of styles and fabrics designed to suit all tastes. While there are bursts of colours, especially in the children’s collection, earth and tan tones are the main theme of the Fall/Winter collection. They have a calming effect on the wearer and can be coordinated with any garment.”

Casual knitwear is one of the key looks for winter and the rich colours add to glamorous cuts and new styles. Sweaters and cardigans are in vogue and include large collars, neck openings with or without buttons, different yarns, and black and white jacquard.

“Corduroy trousers and comfortable woolens have made a comeback this season and are designed to attract women who prefer an ethnic look,” added Dayal. “At the same time, styles such as the turtleneck remain the evergreen favourites among shoppers.”

For children, Benetton has introduced a bright and breezy collection for autumn winter 2006-2007. The children’s range includes jacquard knits, miniskirts and subtly embroidered padded garments for girls. There are polo shirts, jeans and patches on overwear for boys, which perfectly blend with brightly coloured satin sneakers.

In celebration of the new season, Benetton has also launched a range of accessories, including  classy bags, earth-colour footwear and stylish belts.

The new collection is now available at all Benetton outlets in Dubai – Deira City Centre, Mall of Emirates, and Jumeirah Centre in Dubai.


The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group’s retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of 1.9 billion euros.

United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai (Mall of the Emirates, Deira City Centre and Jumeirah Centre);  and a factory outlet on Zabeel Road in Dubai.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the Group is associated with leading names such as Unilever, Siemens, Dunlop, Benetton, Osram, British American Tobacco, and ICI.

 

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