United Colors of Benetton hosted an unusual fashion show in the window of its recently opened Mall of the Emirates outlet to promote its new Christmas collection.
Benetton converted the flagship store’s window display area into an impromptu catwalk from 7:00pm to 9:00pm to show off three different ensembles from the festive range. Beautiful models showcased stylish designs from the new range and entertained shoppers throughout.
Increasing the drama from 7:30pm to 9:30pm, 104.8 FM’s DJ Moe broadcast his regular show live on air from the Benetton store.
“We’ve been conducting window fashion shows successfully for over a year now. The crowds love it and it’s a perfect way to show new collections to customers,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, the sole distributor for Benetton in the UAE.
“Benetton is about fun and doing things differently. I’m sure our unique fashion show spread some cheer and got people thinking about Christmas shopping!”
Besides ‘live’ mannequins and great radio entertainment, Benetton customers also received special offers on purchases from the new collection.
Benetton’s Christmas collection is available at all outlets in the UAE: Mall of the Emirates, Deira City Centre, and Jumeirah Centre in Dubai, and Abu Dhabi Mall in Abu Dhabi.
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group’s retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of 1.9 billion euros.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai (Mall of the Emirates, Deira City Centre and Jumeirah Centre); one in Abu Dhabi in Abu Dhabi Mall; and a factory outlet on Zabeel Road in Dubai.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the Group is associated with leading names such as Unilever, Siemens, Dunlop, Benetton, Osram, British American Tobacco, and ICI.
