As the demand for technology products in the Middle East, Africa and the Subcontinent overtakes Europe, consumer electronics vendors need to focus on advanced distribution practices to drive the regional channel.
According to BenQ, the regional digital lifestyle products leader, the key to success in the digital display market lies in an effective channel strategy and the company has teamed up with Com Valley Ltd to distribute IT products in Bangladesh. Com Valley will distribute BenQ LCD monitors, digital cameras and optical storage products and showcase the award winning product lineup at the BCS Computer Show in Bangladesh.
“The Middle East, Africa and the Subcontinent are enthusiastic adopters of new technology and strategic markets for BenQ,” commented Robert Dung, managing director, BenQ Middle East and Africa. “Expanding the channel business in these countries is an area of focus for us – getting the right channel in place is as important as getting the right devices. Com Valley Ltd has invaluable market knowledge as well as expertise on the services side; this will help us make inroads into our focus segments. Together, we will focus on delivering state of the art products and value-added services in the region.”
BenQ is revolutionising its range of digital display technology and advanced projection systems and will launch a number of new models this year. The new product lineup will feature the company’s proprietary Sense-Eye technology that dramatically improves picture quality.
Terming the partnership as an exciting opportunity, Tafazzal Hossain, managing director, Com Valley Ltd said: “The information technology (IT) market is booming and with technology changing all the time, it shows no signs of slowing. BenQ has transformed the IT segment and we are impressed with their product lineup and the support they offer us in terms of training and customer service support. We look forward to working with them.”
“This year, we plan to increase our already substantial market share in the regional IT and consumer electronics segment. By introducing innovative, well-designed and affordable technology, we have been able to grow our business and are targeting a 25 per cent growth in sales this year,” added Dung.
About BenQ Group
The BenQ Group currently comprises ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars.
BenQ Corporation consists of five main business groups and units—Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.
For more information, please visit the website at BenQ.com.
