benq rewards 10 channel partners with switzerland trip
Leading digital lifestyle brand devises “The BenQ Ten” channel incentive scheme
Global leader in networked lifestyle solutions, BenQ, has recently honoured ten of its best performing channel partners in the Middle East for having achieved excellent results in driving LCD monitor sales, with a five-day incentive trip to Switzerland.
BenQ’s channel incentive programme, launched during GITEX 2007, was set to accelerate sales as well as expand reach, frequency and penetration of BenQ products. This incentive scheme was designed to select the top consistent performers in increasing sales revenues and enhancing brand positioning in the market.
“We have devised this incentive programme to reward our channel partners for their dedication and continuous efforts to make BenQ one of the top selling brands in the country,” said Manish Bakshi, General Manager, BenQ Middle East and Africa. “This campaign ensured that our partners receive the right support and go-to-market strategies.”
This incentive programme is created to deal with stiff competition among product offers and availability as well as providing dealers close-in discussions and a better understanding in marketing BenQ products such as the LCD monitors.
“We aim to continually build on trust and confidence among BenQ dealers, which further supports us in increasing our market share and market position in the country’s booming IT and consumer electronic markets, “added Bakshi
The BenQ distributors and channel partners who have won the Switzerland trip includes Aptec, Trigon, Esys, Advanced Business Computers (ABC), Al Fidha Computer; Blue Bell Computers, Fire Bird, Mega Electronics, Quality Computers and Yousuf Malalla Computers.
Other on going BenQ incentive schemes are for XGA projectors in Saudi Arabia and LCD TVs in Egypt, wherein top performers will win a trip to Dubai during the Dubai Shopping Festival 2008.
BenQ’s channel incentive scheme also offers an interactive brand experience to its partners as well as to take advantage of the peak sales for Q4 ‘07 and Q1 ‘08.
