Better Life Expands To Open New Store

Published April 12th, 2010 - 08:19 GMT

Better Life, the leading specialist home appliance company, has opened the doors on its seventh store at Mirdiff City Centre.

With a shop area of 4,700sq ft, Better Life’s new store gives customers a warm and relaxing shopping experience with its entire brand portfolio on offer, which includes Siemens, Electrolux, Grundig, and Lagostina amongst many others.

Ajai Dayal, Head of Retail and Marketing for Easa Saleh Al Gurg Group, of which Better Life is a member says, “We are very excited to open our seventh store and the response from staff and customers has been extremely positive.

“Giving our customers a wide range of high quality appliances and an individual, personalized service is what we are renowned for, and now we can offer our Mirdiff customers even more, with the convenience of their own local branch. 

“Our investment and expansion of our store portfolio to cover the whole of Dubai proves our long-term commitment to the Middle East and we are proud to be part of the region’s highly anticipated shopping experience at Mirdiff City Centre.”

Aside from home appliances and accessories, the store also has on display its new S2 Kitchen by German manufacturer SieMatic. A minimalist high end kitchen, with the comforts and convenience of a fully furnished living space makes this a must for any modern household.

For residents looking to personalize their apartments and villas in the newly opened developments in the Mirdiff vicinity, the new store offers tenants the convenience of having their entire home appliance kitchen and accessories available in one single location.

As with all Better Life stores, customer service is paramount, and an in-house kitchen designer is on hand to provide customers with assistance and advice to ensure they chose the best products that suit their needs.

Better Life is a specialist home appliance company representing world leading brands such as Siemens, Electrolux, Zanussi, Terim, Fisher & Paykel, Wolf Power, Ufesa, Vestfrost and Forbes. All Better Life stores throughout the UAE deliver a consistent ambience, which was created after identifying consumer preference patterns for a favourable selling environment.

Better Life’s seven stores across the UAE are located as follows – Mall of the Emirates; Al Ittihad Road; Mirdiff City Centre and The Walk, Jumeirah Beach Residence, Dubai; Al Wahda Mall and Al Raha Mall, Abu Dhabi and Oman Street in Ras Al Khaimah.


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