Bidding for two hours to win a bargain deal
Bidding feverishly for two hours, the winner of the Bid 2 Win auction for a Bose Lifestyle 48 Series IV DVD Home Entertainment System at The Dubai Mall got a bargain deal, saving about 30 per cent on the price of the product.
Mrs Colleen Birla, an Indian expatriate, was the winner of the second Bid 2 Win, a unique event being organised as part of the Festival@The Dubai Mall. She had wanted to buy a home entertainment system and visited the mall hearing about the Bid 2 Win event.
She and her husband bid for close to two hours over SMS, and eventually Mrs Birla made the biggest bid for AED 11,550 as the event drew to a close at 9pm. The original price of the home entertainment system, courtesy of Plug-Ins, is AED 15,999.
Mrs Birla said she liked the concept of bidding by SMS, adding that it was very professionally organised. She said she will return to the mall this weekend to see the products that go up for bidding.
Bid 2 Win is held on Fridays and Saturdays. It is an innovative retail event, wherein visitors to the mall only have to SMS the product code of the items on display at the mall to Etisalat 4643. Bidders first register to participate in the auction at the same number.
Bids open at 10am and continue until 9pm. Particpiants are informed of the status of their bid in real-time, and live updates of the auction are displayed on the multimedia screens.
In addition to Bid 2 Win, the mall also offers a ‘Win Millions’ raffle, a Grand Bentley raffle with only 5,000 tickets priced at AED 200 each going into the draw and roaming entertainment throughout the mall.
Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, Emaar Hospitality Group’s five star hotel brand.
