BinHendi Enterprises opens the first outlet of Billionaire Italian Couture in Dubai Mall

Published May 9th, 2010 - 12:56 GMT

The gap in Dubai’s retail scene for high-end fashion exclusively for men has now been filled with the opening of the first Billionaire Italian Couture boutique in Dubai Mall.

Flavio Briatore, founder of the brand, and Mohi-din BinHendi, president of BinHendi Enterprises, who is responsible for bringing the popular Italian brand to the UAE, inaugurated the boutique at the in-store launch event held on May 6th 2010.

From creating original eveningwear ensembles, personalized bathing robes, monogrammed socks, or slippers embroidered with one’s personal astrological sign, the collections are perfect for men who fancy an eccentric yet classic style in fashion. With special attention to luxurious details, Billionaire Italian Couture has been serving the sartorially inclined since its establishment in 2005.

The Italian menswear brand is the latest addition to the prestigious portfolio of luxury brands that make up the fashion division of BinHendi, one of the largest business establishments in the UAE.

Mohi-din Benhindi is convinced that the addition of Billionaire Italian Couture to the brand portfolio will boost BinHendi’s reputation for bringing the best in products and services to their customers in the UAE. “Billionaire Italian Couture already has a dedicated following among clientele who favour tailored elegance with a touch of whimsy, with celebrities such as David Beckham and Paul McCartney among its fans. Billionaire Italian Couture is sure to be another successful ambassador of BinHendi’s exclusive fashion division,” said BinHendi

Flavio Briatore, one of the most influential figures in the media and sports worlds, is pleased to work with BinHendi on the distribution of his brand in Dubai and soon in other parts of the UAE: “It is a great opportunity to be working with a company that has served the local market for over thirty years and has built a solid reputation throughout the region. With BinHendi as our local partner, I am sure that the launch will be a great success.”


The expansion of BinHendi’s fashion division is a steadily ongoing, with new outlet openings planned within the next three months.

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