The move represents first-of-its kind development in the Middle East
BinSina Pharmacy, a leading retail pharmacy chain, and Acorn Research FZ LLC, an innovative healthcare research and consultancy group, have joined hands to launch a nationwide one-of-a-kind research tool that will enable all healthcare and pharmaceutical companies to access real time market, customer and competitive intelligence.
The partnership means the two will use award winning, intelligence-based survey solutions to revolutionize both the healthcare system and the nation's pharmaceutical industry to enable research-based decision making.
“This step marks a significant leap in terms of leveraging state of the art solutions to upgrade pharmaceutical and healthcare services in the region,” said Ayman Hanbali, Marketing Manager, BinSina Pharmacy. “We are truly honoured to be partners with Acorn Research in this important initiative which we can confidently say will add a whole new dimension to the healthcare services in the Middle East.”
“We are delighted to partner with BinSina, the region’s leading pharmaceutical chain, to take healthcare research to a higher level and provide the much needed information to key stakeholders. Acorn Research will utilise the latest in field research and benchmark surveying techniques using touch screen survey devices to capture feedback from visitors to BinSina Pharmacy. BinSina has 5 million customers visiting its pharmacies each year and serves up to 14,000 customers a day,” said Ameera Youssef, Regional Research Director, Acorn Research.
Ms. Youssef added: “This tool will ultimately supply the healthcare industry with market and customer intelligence. We will be able to conduct both customized and syndicated research, a buyers’ profile study and eventually map certain pharmaceutical products and tailor made research solutions for industry players. This research will be of particular importance to the pharmaceutical, insurance and healthcare providers. This initiative could also be of importance to the health authorities as it can be a direct communication and feedback tool in real time for tracking information, suggestions or complaints.”
Ms. Youssef said the benefits of this multi-use tool are huge. Customer intelligence can enable senior level to define, understand and measure the customer experience, identify customers’ needs, perceptions and expectations, maximize loyalty and retention, gain market and competitive intelligence and can also be used for product testing.
Mr. Hanbali added: “As one of the biggest players in the field of pharmacy, BinSina will serve as an ideal location for recording feedback from the thousands of customers who visit our pharmacies every day across the UAE. We are excited about our involvement in this major initiative and will spare no effort to ensure its success.”
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