BMW Group Middle East is the first premium car manufacturer in the Middle East to introduce the arrow to Qiblah in Mecca in BMW navigation systems, operational from March 2007.
“We have realised the changing needs of many of our customers in the Middle East, whose busy lifestyles mean they are spending more time on the roads travelling between one city to the other,” said Guenther Seemann, Managing Director, BMW Group Middle East.
“BMW constantly leads through technology and innovation, and being the first car manufacturer to provide the arrow to Qiblah in Mecca proves once again that our customers come first. “
Consistently looking towards the future, BMW is renowned for delivering ultimate customer satisfaction through innovations in technology and service.
The arrow towards Qiblah in Mecca will be available in the BMW 7 Series, X3, Z4, Z4 Coupe and MINI Cabrio from March 2007, and will also be available for RetroFit in the existing BMW 7 Series, BMW X5, BMW 3 Series and MINI models.
