NettResults Media Relations, a leading independent PR agency in the Middle East, has announced they have a new retainer relationship with the global executive search company and one of the regions leading consultancies, Boyden Middle East. Founded as Morgan & Banks in 1998 and later affiliated with the Boyden Group, Boyden Middle East was established in March 2006 and places C level (CEO, CFO, CIO etc) level executives in the major public and private sector organisations in the GCC, the Levant, Iraq, Iran and North Africa.
Magdy El Zein, managing director of Boyden Middle East said, “We were looking for a PR agency that understood what executive search, as opposed to recruitment, is all about. As we deal with the highest levels within an organisation, we needed an agency that could interact at the highest levels both at within the working relationship and the media that target business leaders. We found that experience and professionalism in NettResults.”
Nick Leighton, managing director, NettResults said, “Boyden has an interesting requirement that requires an agency with outstanding media contacts within Boyden’s core target industries. NettResults has focused on financial, technology and energy sector clients since 1999 and it is exactly these established media relationships that will benefit Boyden. The world of executive search is not ‘news’ dependent – the media should not expect to be receiving news releases, rather we are gearing up to provide a lot of general educational and factual information so the regions media can talk knowledgably about the quality of human capital locally and how the economy will benefit from attracting world class leaders.”
The one year retainer agreement started in August and covers Boyden Middle East.
Boyden Middle East
Boyden Global Executive Search, founded in 1946, has over 70 offices worldwide and is among the worlds largest and oldest executive search firms. The US-based company has offices throughout North and Latin America, Europe, Africa and the Pacific-rim and specializes primarily in high level searches within the financial services, retail, industrial, global technology, life sciences, consumer products and property development sectors. www.boydenme.com
NettResults Media Relations
Founded in November 1999, NettResults is a leading independent public relations and media relations agency specialising in the tech, financial, energy and real estate sectors. Services include a full integrated media relations offering, internal communications, media training and crisis communications. Headquartered in Dubai, the agency provides implementation through the Middle East region, has a wholly owned office in California, USA and operates through 51 partners in Europe, Africa, Asia and the Americas. www.NettResults.com
