BPG Group signs Elite Advertising in Jordan

BPG Group signs Elite Advertising in Jordan
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Published October 13th, 2010 - 09:55 GMT

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BPG Group, one of the larger marketing solutions groups in the Middle East, today announced the expansion of its regional network in Jordan. The Group has signed up Elite Group in Jordan as an affiliate and now has presence in 11 locations regionally.

This is the 4th partnership for the group in the last 9 months. The group recently announced the formation of BPG BLUE, a joint venture between BPG Group and BLUE-Interactive an award-winning WPP Digital Company. In March they entered into an alliance with Maxus Global to form BPG Maxus, bringing new age media services and solutions to the region. Maxus Global is a Group M, global marketing and media services agency. In February, the group extended its presence in Bahrain by signing Metaphor as an affiliate.

Commenting on the partnerships, Mr Avi Bhojani, Group Chief Executive of BPG Group, said; "Today's clients demand solutions, not just services. Over the last year, BPG Group has been concentrating on establishing itself as a marketing solutions company. While we have extremely strong presence in Dubai, Abu Dhabi, Kuwait, Qatar, Iraq and Bahrain, we needed to strengthen our footprint in other strategic markets in the Gulf and region. With our new affiliate in Jordan we have taken another leap forward in consolidating our regional offering and now the next leap will be KSA. We are in talks with a leading local agency and will be able to share more as talks evolve."

He added. "With these new partnerships, we aim to cater to the increased demand for creative marketing solutions that can be delivered regionally."

Elite Advertising, Managing Director, Ali AL Nayef said: "Jordan is a dynamic front for the Levant region and a great representative of this region's economic potential. Jordan has already established itself in the IT & Telecommunication industry and is steadily attracting more investments. Many brands are already operating their regional headquarters out of Jordan. Partnering with BPG allows us to capitalize on regional experience that can only strengthen our clients' local and regional expansions."

The BPG group recently celebrated 30 years success at the Company's 17th annual workshop held at The Yas Hotel off the Yas Marina F1 Circuit in Abu Dhabi. At the workshop the group announced its future direction and differentiation strategy based on moving away from services to focus on solutions driven strategy and aims to become the most trusted solutions provider in the region.

BPG delivers marketing solutions to clients on a market specific and regional basis operating a fully integrated portfolio which spans activation, advertising, design, digital, media, public advocacy and public relations. 

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