Achieving sleek and healthy straight hair of salon standards is now possible at home with the new Professional Ceramic Straightener from Europe’s leading hair care experts, Braun.
Straight hair has long been associated with a very polished look and women have long envied the gorgeous straight hair of celebrity beauties like Lucy Lui, Jennifer Anniston and Gweneth Paltrow.
Shirryn, an international hair stylist is a keen advocate of hair straighteners as an essential tool in the quest for straight hair and emphasises that “frizzy/unkempt hair is every woman’s enemy – even if clothes and make-up are perfect, frizzy hair really lets down the overall appearance. Good straighteners are a woman’s best friend as they smooth the hair and give it stunning movement, body and shine.”
Braun’s Professional Ceramic Straightener boasts unique new patented ‘floating plates’, which ensure that the heat and pressure are evenly distributed to keep hair safe and healthy. The result is much more efficient straightening without causing any damage, as the plates glide over the hair to help retain its natural strength and create a smooth, sleek finish.
“Previously hair straighteners created a very matt finish and would damage the hair shaft and pores – particularly colour treated. Straighteners with ceramic plates effectively reduce damage to the hair and create a much sleeker and natural look,” said Shirryn.
Every woman’s hair is different and with this mind Braun created the Professional Ceramic Straightener with 13 different temperature settings to enable the correct heat level for every hair type – lower temperatures for thin fragile hair and higher for thicker, stronger hair.
“For style conscious women, hair straigheners are an essential item to add to their beauty kit. Like mascara is to make-up, hair straighteners finish a look,” added Shirryn.
Braun’s Professional Ceramic Straighteners are available from all good electronic stores and supermarkets, throughout the Middle East.
About P & G
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For further information: www.braun.com/arabia
