Brother Gulf returns as an associate sponsor for MECOM 2010

Published May 16th, 2010 - 11:20 GMT

Brother Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, returns as an associate sponsor for this year’s edition of the Middle East International Communications Exhibition (MECOM 2010) the leading enterprise communications exhibition and conference in the UAE. The event, which will run from May 17, 2010 to May 19, 2010 at the Abu Dhabi National Exhibition Centre (ADNEC), allows Brother Gulf the opportunity to showcase its latest line of reliable labelling solutions like the PT-7600, a professional portable labelling machine dedicated to meet labelling print requirements for telecom networking and electrical applications. Brother will be present at Hall 3, stand C24.

Creating custom labels using P-touch labelling machines and durable labels offers four key benefits to electricians, cable installers and others in the professional trade – professional installation, ease of maintenance, ease of operation, safety. As Brother’s flagship professional portable labelling machine, the PT-7600 incorporates built-in label formats that serve electrical industry applications including normal, port, panel, cable, rotate, rotate and repeat, and vertical. It can also upload database and label designs using USB interface, print barcode, electrical, audio and video symbols, and accept 6mm, 9mm, 12mm, 18mm and 24mm TZ tapes. Designed for maximum durability, PT-7600 also boasts of a backlit LCD display, rechargeable battery and automatic numbering.

“With the local enterprise communications market’s increasing dependence on technology-enabled solutions to boost efficiency, we continue to invest in the development of products that can address their specific demands,” said Shinji Tada, Managing Director, Brother Gulf. “Our participation in MECOM 2010 is part of our efforts to draw significant attention to our professional and durable labelling solutions among telecom, networking and IT professionals representing corporate and government sectors. We are also seeking to meet face to face and conduct product demonstrations for entities that can open up opportunities in major corporate and government projects, and identify key resellers and contractors within the telecom and networking markets.” 

In addition to the PT-7600, Brother will also showcase three other models under its professional labelling machine range. This includes the PT-9700PC and PT-9800PCN (new network model), which both accept 6mm, 9mm, 12mm, 18mm, 24mm and 36 mm TZ tapes and capable of database and barcode printing, in addition to a host of shared key features such as automatic cutter (full and half cut), USB and RS-232 interfaces, print speeds up to 20mm/second using TZ tape and up to 80mm/second using HG tape, print quality of up to 360 x 720 dpi, built-in memory 2 MB (for stand alone barcode template printing) and distributed printing. However, the new network model incorporates additional connectivity features such as network readiness, host USB, and an 8 MB built in memory (for stand alone barcode template printing). The PC-connectable PT-2700AR is the only model in the market with Arabic, English and Persian interface and keyboard, and can print up to seven lines, support nine types of barcodes and feature a total of six fonts, 11 type styles, 22 frame styles and 123 symbols.

“Our presence during the previous MECOM event has enabled us to secure orders from a number of recognised telecom and networking companies, which has made a significant impact in our goal to position P-touch as the professional labelling solution of the telecom industry. This year, we are confident that our participation will help reveal more opportunities for growth, which can further drive our brand and position as a leading provider of labelling solutions to telecom and networking sectors,” concluded Tada.

Held under the patronage of H. E. Sultan Bin Saeed Al Mansoori, UAE Minister of Government Sector Development, MECOM 2010 is the most comprehensive platform to meet with high-level regional decision-makers from over 20 telecom operators and service provider from the region. Among the top organisations who signed as sponsors of the event include the Telecommunications Regulatory Authority (TRA) as Headline Sponsor, Etisalat as Strategic ICT Partner, Du as Official Telecom Partner, in addition to other leading global companies.

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