Two thirds of businesses in the UAE see implementing eCommerce and ePayments solutions as important to their strategy as markets claw their way back of the recession, according to a survey conducted by Terrapinn, organizer of The Internet Show.
Over 800 businesses in the UAE were asked how they are currently dealing with internet business issues and the challenges they face now and in the future.
This is what they said.
A staggering 86.5% of businesses in the Middle East consider Digital Advertising and Marketing very important (47.2%) or important (39.3%) when asked about strategies for their business.
58.1% of businesses see Web 2.0 and Social Networking as ‘important’ or ‘very important’ when asked about priorities for their business.
73.9% see high quality hosting and Infrastructure solutions as ‘important’ when asked about the priorities for their business.
77.9% see the use of content management and streaming as part of their future online strategy when asked about priorities for their business.
42.2% are dissatisfied with the levels of customer service from the companies that enable them to utilize the power of the internet for their business.
Web Content Management Solutions is one of the largest concerns of Enterprise, Government and SMB’s in the UAE who are looking at taking their first steps toward their digital strategy.
Joseph Ridley, Project Director of The Internet Show says “More marketing dollars are being spent on digital campaigns than ever before. And it’s increasing, even in the face of declining marketing budgets. Digital marketing and advertising is becoming the best marketing method to communicate with your customers and enables you to recruit new customers. It’s cost effective. You can reach many more people at a fraction of the cost. It’s immediate. You can launch a campaign very quickly and it’s available to all. The internet, email and mobile phones are readily available to most people. It’s the future. Peoples buying and communication behaviors are going global”.
But with everything online moving so fast and most of us have our day jobs to worry about, how can you make sure your company is getting the most out of the internet and it’s applications to promote your business.
One answer is The Internet Show Middle East presented by Maktoob from Yahoo! (www.internetshow.ae). Offering something for everyone involved with online and digital marketing and running for the first time in the UAE in September 2010. Over two days, a series of seminars, an exhibition and a Google University will offer big, medium and small businesses from board level executives to Marketing and Brand Managers a “one stop shop” to everything they want to know about how to get the most out of their digital marketing campaign.
