Canon Middle East introduces the EOS 7 D - innovative technologies and

Published October 21st, 2009 - 02:32 GMT

Canon Middle East today unveils the EOS 7 D
digital SLR camera -   a completely new design to meet the specific demands
of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by
Canon, the EOS 7 D also features: Dual "DIGIC 4" processors to offer fast,
high-quality performance in all light conditions, an ISO range expandable to
12,800 and continuous shooting at 8 frames per second - without the need for
additional accessories.   Impressive technologies are matched by excellent
build-quality designed with the photographer in mind - to create a whole new
photographic experience.  

During extensive development Canon went back to the drawing board, listening
to photographers worldwide in order to design the EOS 7 D to meet their
specific needs.    Commenting on the creation of the EOS 7 D, Mr Uchidoi,
Group Executive of Photo Products Group, Canon Inc. Japan said "We consulted
over 5,000 photographers worldwide and asked them what they most wanted to
see from a camera.  Matching this insight with cutting-edge technology, we
were able to develop a camera that truly gives photographers the versatile
tool they require to experiment with their images."

Accurate Images - High performance AF and metering systems
The EOS 7 D features a 19-point cross-type AF sensor, enabling photographers
to achieve accurate shots and optimise composition options.  This improved
AF system offers a range of manual and automatic settings including Zone and
Spot AF to track and capture subjects quickly and accurately.  AF settings
are highly customisable, allowing for rapid reaction to changes in the
scene.  Different AF points can be set for vertical or horizontal
orientation, so photographers can automatically switch between landscape and
portrait shots without touching a button.

The EOS 7 D also incorporates a new metering system.  The Focus Colour
Luminance metering system (iFCL) intelligently measures focus, colour and
luminance, across 63 zones.  Complementing the 19 AF points, the dual layer
sensor is able to gather information from each distinct zone to obtain a
more accurate and consistent exposure.

Capture images exactly as you see them
The Canon EOS 7 D features an Intelligent Viewfinder that offers
photographers 100 per cent frame coverage.  With 1.0x magnification[1] - a
first for EOS - photographers see a large bright image that helps to fully
immerse them within the shot.  A transmissive LCD incorporated in the
viewfinder allows photographers to choose between various overlay features -
such as AF points, the spot metering circle and composition grid - providing
a range of tools that help when framing a shot.  The EOS 7 D is also the
first EOS to introduce a Dual-Axis Electronic Level - in the viewfinder and
on the LCD - that indicates both pitch and roll angles.  This feature is
particularly useful when shooting landscapes to ensure a level horizon, or
when used in conjunction with a Tilt and Shift lens to level the camera. 

The camera features a new 3 inch Clear View II LCD screen with a solid
structure screen, designed to combat glare by removing the air-gap between
the LCD's protective cover and the liquid crystal. This new screen has a
viewing angle of 160 degrees and is effective even in bright light.  As with
the EOS 5D Mark II, an ambient light sensor on the side of the screen can
set brightness automatically depending on the environment. 

Experiment creatively with light
The Canon EOS 7 D is equipped with an Integrated Speedlite Transmitter.  For
the first time in an EOS, photographers can control external Speedlites with
no additional accessories - ideal for those looking to experiment with
creative lighting set-ups.  The EOS 7 D also features an extensively
upgraded, built-in flash including manual control, and wider flash coverage
to cover focal lengths as wide as 15mm.

Customise your individual camera experience
The EOS 7 D has been conceived and designed with the photographer's needs in
mind.  The look and feel of the camera has been aesthetically and
ergonomically crafted to offer photographers the very best interaction.  To
this end, the photographer can design their own experience - camera
operations are customisable, allowing the user to assign frequently used
functions and settings to convenient controls. This enables photographers to
save time when shooting critical moments, by changing settings quickly.

Impressive Features, Impressive Images
The Canon EOS 7 D is packed with new features:

*         18 MP APS-C CMOS Sensor
Designed and manufactured by Canon, the sensor produces an outstanding image
and offers fantastic performance at high and low conditions, thanks to a new
photodiode and microlens construction.

*         8 fps image capture
Enabled by the Dual "DIGIC 4" processors and improved electrical system,
photographers can capture images at 8fps, without the need for additional
accessories and in all file types.

*         ISO Range
The EOS 7 D enables photographers to capture subjects in their natural
light.  The ISO range (100 - 6,400) is expandable to 12,800.

*         EOS Movie
With improved operation, making it easy to switch directly to movie mode, it
is now even simpler to shoot Full HD video.  Users can set exposure and
frame rate - with options for 24 fps to create that cinematic feel.

*         Dual "DIGIC 4" processors
By utilising Dual "DIGIC 4" processors, users of the EOS 7 D never have to
compromise between shooting speed, image quality and ISO performance.

*         Impressive Design
Canon has listened to photographer feedback when designing the body, as well
as the internal technologies.  A magnesium alloy body offers environmental
protection - the tough, lightweight construction is designed to defend
against moisture, and dust - equivalent to the legendary EOS-1N. 

The camera is compatible with a wide range of accessories so it can easily
be integrated with a photographer's workflow. The Wireless File Transmitter
(WFT-E5) allows extensive camera control via a web browser - allowing
photographers to control the camera using a web-enabled mobile device. 

The EOS 7 D is compatible with all EF and EF-S lenses as well as Canon EX
Speedlites.  The Canon EOS 7 D can also be used with Battery BG-E7, and
remote controllers and switches such as the remote Controller RC-1/RC-5.


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