casualPR Announces the First Conference About Blogs in the Middle East “iBlog… iMedia”
casualPR, the leading PR agency that focuses on the blogs and online journalism, announced the first conference about blogging in the Middle East, “iBlog… iMedia”. The event will be held in Amman Jordan on the 19th of April 2008.
The conference, which is the first of its kind in the Middle East, will tackle blogs from a media and marketing perspective, with a focus on potentials and risks that brands and traditional media is facing with this growing medium.
“iBlog… iMedia aims to bring media and marketing professionals closer to Blogs, and to highlight the role that bloggers are playing in changing the face of the media” said Samer Marzouq, CEO of erabia, the mother company of casualPR.
He also added: “Bloggers are competing with traditional media in attracting readers, search engines deal with blogs in the same way it deal with news sites and online media operators, and in some queries, blogs appear before well-known sites in search results.”
The event is a unique opportunity for marketers and media professionals to explore the world of blogging, and at the same time a chance for bloggers to discover the potentials for their blogs as an advertising and PR outlet.
Marzouq concluded: “Bloggers have the tools and the ability to judge brands and to give either positive or negative feedback on different products and services, this is a new form of word-of-mouth, and it’s even more effective than ever due to the wide reach a blog can achieve.”
iBlog… iMedia is expected to attract delegates and speakers from various professions, bloggers and journalists, as well as professionals from the marketing, media, PR and advertising fields.
