Catch the Intergalactic Excitement of Transformers
at BURGER KING® Restaurants this Summer
This summer BURGER KING® restaurants across the United Arab Emirates (UAE) will see the shape-shifting Transformers spring into action with the purchase of every delicious Kid’s Meal beginning June 27, 2007.
Children will be able to take home cool and funky toys based on the characters from the classic cartoon series turned major motion picture, Transformers. The line up of toys include “Prime Time,” “Mighty Megatron,” “Ready-to-Ride Ironhide,” “Rise-Up Ratchet,” “Bumblebee Transformer,” “Propeller-Launch Vortex,” “Flip-Out Scorponok” and “Battle-Damage Starscream.”
“We are thrilled we could be a part of the Transformers story and offer kids commemorative toys based on the dynamic set of characters,” said Yasser Abdel Azim, director of marketing and business development for First Food Services L.L.C., the BURGER KING® franchisee in UAE. “We at BURGER KING® hope that when children go out and see the Transformers movie that they know they can come back to BURGER KING® and be a part of the action themselves.”
Transformers, a famous cartoon series recently made into a movie, tells the story about the young boy named Sam Witwicky, who discovers a map to Allspark, the source of life over which the heroic Autobots and the evil Decepticons wage a war. These dueling alien races have brought their battle to Earth, leaving the future of mankind hanging in the balance. As the villainous Decepticons struggle to obtain the key to unlimited power, Sam stands as mankind's last hope for survival.
About BURGER KING® Middle East
BURGER KING® Middle East is managed by HANA International Company Ltd. and operates more than 170 restaurants around the region through local Arab franchisees who are committed to serving their guests great tasting fire-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
About Burger King Corporation
The BURGER KING® system operates more than 11,200 restaurants in all 50 U.S. states and in more than 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company’s Web site at www.burgerking.com.
