Beauty's solutions to aging are reaching breaking point. In their quest to become young again, women are overwhelmed with a desire to spend big on plastic surgeries and fillers to erase years off their faces, these methods simultaneously make them look less like themselves.
Championing a new approach to aging are a growing number of celebrities and beauty-savvy women who are eschewing the pain, expense and fuss of these products and procedures and are looking for answers closer to home. Turning to their mothers for trusted beauty advice and the traditional brands their mothers swore by, classic brands are earning back their rightful front-and-center place in our bathroom cabinets.
Kyile Minogue, the London-based singer and actress, who turned 42 last May, made world-wide headlines recently when she exclusively told England's News of the World newspaper she's replaced Botox injections and costly creams for Pond's Cold Cream on her mother's recommendation.
"It's really changed my skin," Minogue declared in the article. "I use it every day. It's all I really use to look after my skin.
"It's such an old classic. My mum uses it. I wanted to see what all the fuss was about and it really does work. It's made such a difference."
'If it's good enough for mum it's perfect for me too' could be the beauty mantra adopted by celebrity style and beauty icons like international megastar Kylie Minogue, the renowned songbird who's hit single "Can't Get You Out of My Head" reached number one in 40 countries.
While Minogue has turned to classic Pond's Cold Cream, available in Europe and America, women in Asia are ahead of the trend curve with access to the next generation of Pond's solutions. When it comes to anti-ageing, Pond's Age Miracle Daily Resurfacing Cream has quickly become a bestseller across Asia.
Pond's Age Miracle Daily Resurfacing Cream's cult status was confirmed earlier this year on the Tyra Banks' television show, where Linda Wells, editor of the famed beauty bible, Allure Magazine called it "the number one product in Asia" and announced it is one of the best kept beauty secrets of the east.
Wells said women in Asia were crazy for the cream because of its powerful mix of proven anti-aging ingredients including Retinol and Retinol Boosters, Alpha Hydroxy Acids (AHA) and a CLA complex to boost production of collagen.
The must-have cream has fast attained a dedicated following thanks to clinical studies proving it reduces the appearance of age spots and wrinkles in just seven days. The cream has also beat prestige anti-aging brands in blind trials conducted by bloggers. Pond's Age Miracle Daily Resurfacing Cream's secret is out and beauty websites are peppered with pleas from women living outside of Asia who are trying to purchase the cream.
So, what's driving this shift away from invasive beauty treatments back to a more traditional beauty approach?
After turning 40 a couple of years ago, Minogue confessed to Elle magazine she wanted to adopt a more natural and realistic approach to her beauty habits, and after admitting to using Botox, swore off ever using needles on her face again.
"I'm preferring to be a lot more natural these days," she said.
"I've been honest about the fact that I did use Botox. But I don't any more, I won't go near it." She added "I'm healthy, I'm with a man I love and I'm happy."
In addition to ditching Botox, Minogue also confirmed she would not consider plastic surgery.
"I wouldn't want to go under the knife. You're not yourself if you do that", she said.
Pond's Cold Cream was the sage beauty advice given by mothers all around the world but Pond's Age Miracle Daily Resurfacing Cream is the product a whole new generation of women will be pressing into the hands of their daughters.
© 2000 - 2019 Al Bawaba (www.albawaba.com)