Cellucom, the premier distributors and retailers of mobility products and one of the fastest growing retail chains in the GCC region, has strengthened its presence in the UAE with the launch of its latest showroom in Sharjah City Centre recently. The showroom was inaugurated by Ali Salem Al Mahmoud, Director General of the Economic Development Department, Sharjah.
The launch of Cellucom’s store at the Sharjah City Centre presents the company with an ideal opportunity to target its young and vibrant customers and provide them with greater accessibility to its high quality mobile communication devices. This new Cellucom outlet follows the recent opening of one of Cellucom’s largest showrooms in Dar Al Awadi, Kuwait.
Cellucom is well on its way to become one of the fastest growing companies in the Middle East. In addition to opening a string of outlets recently in Bahrain, Saudi Arabia and UAE, Cellucom has also announced its plans to launch 25 more outlets across the GCC region in the coming months.
Arun Nagar, Managing Director, Cellucom, said, “The demand for cell phones and mobile communication devices has been growing steadily in Sharjah with consumers constantly looking out for the latest models. Sharjah’s booming business and tourism sector has resulted in a major increase in population in the emirate and a corresponding increase in the demand for mobility products. The new showroom at Sharjah City Centre will effectively cater to the requirements of our escalating customer base in the city with our consumers being able to make the most of our superior service facilities. It will provide the opportunity to further consolidate Cellucom’s leading market position in the UAE and in achieving regional excellence. In keeping pace with the increasing demand for our products, we have plans to open more outlets as part of our overall expansion and growth strategy for the Middle East.”
“Our main focus has always been to stay in line with changing consumer needs and market trends, and we are determined to continue this approach through our new showroom, thus providing customers greater accessibility to our range of mobile devices. In addition to mobile phones and accessories, Cellucom offers a range of mobility products such as laptops and PDAs. We have also expanded horizontally into the mobile computing arena,” added Nagar.
Cellucom has a significant presence in the UAE, Kuwait, Saudi Arabia, Bahrain, Oman and Qatar. Cellucom has adopted a two-pronged approach for its plans in the region by focusing on both its retail outlets and product portfolio expansion.
Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle East, Cellucom has its own retail stores in the UAE, Bahrain, Qatar and Saudi Arabia. The company also has a base in East Africa.
Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.
