Changing the world of advertising
Introducing THE One’s all new campaign
Following the appointment of Lowe MENA as THE One’s new advertising agency in March this year, the funky home fashion brand is now proud to introduce their much anticipated, new advertising campaign recently launched in the UAE, with international markets soon to follow! Never satisfied with the ordinary, THE One has taken a unique approach to their corporate campaign, deciding to base it on the company’s four core values. Very few companies ever talk about their values externally, but THE One wants to communicate to both existing and new fans what it stands for.
Revolving around their core values: Love, Alive, Brave and Believer, each of the four new brand ads reveals that THE One is not just another furniture retailer. They have a much higher purpose: to change the world. Visually, the ads clearly convey that the brand is all about home fashion, whilst each also leaves the reader with a thought-provoking question.
In addition to the new corporate ads, THE One is also running product ads communicating their varied price range and the fact that their limited edition home fashion items are truly less expensive than they look.
The campaign includes English and Arabic press, as well as various in-store elements such as super funky T-shirts, which have attracted admiration from customers since the launch – some even enquiring whether they are up for purchase.
Always new and creative, THE One has been changing the world since 1996!
