With an unrivalled range of vehicles to suit everyone’s taste and purchasing power, Chevrolet is making a huge statement with the opening of the eagerly awaited Bin Hamoodah showroom on Abu Dhabi’s corniche.
Showcasing Chevrolet’s most popular models, the showroom was officially unveiled by Bin Hamoodah Chairman, Faraj Bin Hamoodah and Maureen Kempston Darkes, GM Group Vice President and President of GM Latin America, Africa and Middle East (LAAM).
Speaking at the opening, Ali Bin Hamoodah, Vice Chairman, Bin Hamoodah Company, said: “The new showroom illustrates our continued mission to delivering a great ownership experience for both existing and new customers. Chevrolet provides exciting options to Abu Dhabi’s motoring enthusiasts – from the iconic Corvette Z06 which is the fastest, most powerful production Corvette ever built and the award winning TrailBlazer, to the fantastically popular entry level Aveo, Optra, Epica and the newly released Spark. We have spent the last 28 years focusing on exceeding customer expectations and with a line up like the one Chevrolet has to offer we are confident we can extend the same service to thousands of motorists in Abu Dhabi and Al Ain. ”
Chevrolet has accounted for 65% of GM sales across the region in 2005. Commenting on the growth that the Chevrolet brand has experienced, Terry Johnsson, Managing Director, General Motors Middle East, said: “As GM’s foundation brand, Chevrolet is central to GM’s strategy for growth and its popularity in the region due to the brands long standing reputation for quality vehicles. Customers trust the brand and are confident they will be purchasing a reliable and safe vehicle at a reasonable price, adding to the strength of the Chevrolet range in the region.”
“By opening up lucrative new market segments through the introduction of its line of small models, Chevrolet has made a solid impact on GM’s standing across the region. We continue to explore ways to strengthen our position and this will happen through the introduction of new models and entering new segments,” Johnsson continued.
In addition to the Corniche showroom, Bin Hamoodah is refurbishing its existing facility in Abu Dhabi, which will be ready in March 2006. The retailer is also in the process of completing its Al Ain based showroom, enabling residents to own and service a Chevrolet. This outlet is slated to be complete next month. “Both facilities will continue to feature our other GM brands – Opel and GMC,” concluded Bin Hamoodah.
About Bin Hamoodah Trading
Bin Hamoodah Trading (BHT), part of the Bin Hamoodah Group of Companies, was established in Abu Dhabi in 1967 and has grown into one of the most advanced and most respected business groups in the UAE, representing a number of international agencies and joint ventures both within the UAE and abroad.
To ensure best practice is applied to all our principles and customers, BHT is structured in two main Divisions; Commercial Division and Automotive Division.
The strength of BHT is derived from the wide spectrum of international companies it represents ranging from companies specializing in the fields of power generation & distribution, water desalination, line and tubular pipes, construction, architecture, consultancy, project management, quality control and certification, medical and analytical equipment manufacturers as well as a wide range of automotive and spare parts manufacturers in our automotive division. Built on initiative and painstaking research, a creative team of professionals provides an innovative approach to these diversified and demanding markets. Backed by skilled support staff, sales and service team we aim to continue outperforming our competitors.
About Chevrolet
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfils the transportation needs of millions of people daily around the world and offers the broadest line-up of cars, trucks and vans in the industry.
In the Middle East, Chevrolet has a strong heritage stretching back around eight decades. Today Chevrolet brings the most comprehensive range of quality vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.
Chevrolet boasts the widest range of passenger cars in the Middle East, from the cost effective entry-level Aveo, Optra and Epica models to the iconic Corvette, full-size Caprice and Lumina sedans and the award-winning TrailBlazer, Tahoe and Suburban SUV models. In 2004, Chevrolet represented 70.5% of all GM sales in the region.
To find out more about Chevrolet, visit the web site at www.chevroletarabia.com
