Cisco further strengthened its presence within the Small and Medium sector in the Middle East by addressing key technology concerns facing SMBs at the IDC Middle East Roadshow. The event is scheduled for February 27th in Dubai at the Madinat Al Jumeirah. This engagement will help create an environment that outlines how SMBs can leverage IT to devise new partnerships, improve profitability and increase efficiency.
“In the months and years to come, small and medium size business will increasingly face fierce competition in their market. As they aim to stay on top, one of the differencing factors will be their ability to react to swift changing market conditions. In this light, Cisco has heavily invested in developing the appropriate product portfolio at the right price point from a bottom-up approach,” said Samer Alkharrat, General Manager – Gulf Region and Pakistan, Cisco Systems.
“We have spent a considerable amount of time gathering extensive market intelligence across the Middle East to ensure we better understand our SMB customers and the market opportunity in depth,” added Alkharrat, “Cisco is committed to enabling Middle East’s small and medium-sized businesses become more productive, more efficient, and more secure by allowing them to maximize the return on their investment in information technology. Our product set not only takes into consideration simplicity of deployment and operation but we do this in a smart, secure and integrated manner,” added Alkharrat.
“Delivering Data and Voice communications has never been easier. Reducing operating costs without compromising quality no matter where you are has always been the biggest hurdle to overcome. With the industry's most comprehensive voice and security services, directly embedded and integrated into these new platforms, Cisco's portfolio enables us to provide the performance, resilience and flexibility needed to add new applications easily and cost-effectively. We believe that the Cisco solution we have chosen is designed to enable our businesses build secure, reliable and flexible network architecture,” said Nick van der Walt – Regional IT Manager of CBI Eastern Anstalt.
Last year, Cisco was awarded the “Best SMB Solution” prize for its ‘Integrated Services Routers’ at GITEX Saudi 2005, the kingdom’s largest gathering of IT services and solution providers. The Integrated Services Routers are the industry’s first routers to deliver secure, wire-speed data, voice, video and other advanced services to SMBs and enterprise branch offices as well as to service providers for their managed network services offerings.
About CBI Eastern Anstalt
CBI Eastern Anstalt, a subsidiary of Chicago Bridge & Iron Company N.V. is one of the world's leading engineering, procurement and construction (EPC) companies, specializing in lump-sum turnkey projects for customers that produce, process, store and distribute the world's natural resources.
About Cisco’s Business Communications Solution:
The Business Communications Solution includes, Cisco CallManager Express and Cisco Unity Express within the Cisco Integrated Services Router (ISR). For more information on the Cisco Business Communications Solution, go to: http://www.cisco.com/go/businesscommunications
About Cisco Systems
Cisco Systems, Inc. (NASDAQ: CSCO), the worldwide leader in networking for the Internet, this year celebrates 20 years of commitment to technology innovation, industry leadership and corporate social responsibility. Information on Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.
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