Citruss TV: Exclusive Shopping Day with Excellence

Published June 7th, 2010 - 03:10 GMT
Al Bawaba
Al Bawaba

To celebrate its loyal customers, Citruss TV, the ME Arabic speaking TV shopping network, organized an exclusive shopping day which took place in the luxurious Palace Hotel, Souk al-Bahar.

The exclusive shopping day was tailored for customers who have the desire of knowing more about Citruss TV's existing and new products. This day, which was the first event of its kind for Citruss TV, was full of surprises and activities.

What made this event both exciting and interesting was the fact that it included product premiers, in which various demonstrations were made. This show was done in an organized, live and interactive manner that allowed all the honored guests to try and evaluate each and every line of new products. Variety was the main objective, and the event was able to provide that with perfection.

Citruss TV made an impressive effort in demonstrating its products in an alluring way. Categories were many, including beauty essentials such as makeup, skincare, body care and hair care products, many household items such as cookware, coffee makers, knives, slicers, graters, and food savers. What added a special touch to this day was the fact that professionals were present throughout the day to offer advice and answer all questions related to the products.

And in an attempt to encourage young creative designers, Citruss TV also offered its guests astounding hand-made accessories, jewelry and bags, all with the objective of making this day as exclusive as possible. Some of those designers were: Reem al-Fasi, Rawan Mahdi and Maysam& Dina, all of whom got full support and were able to attract all guests with their creative and fascinating works of art.

The event was made more and more beautiful by a fashion show of evening/wedding dresses from the A-list designers Akl Fakih and Ahmad Ryayssa. In addition, guests were amazed by a fashion show of couture Abayas designed by Athija al-Mazrooei and Iman al-Fadl.

Finally, and to honor loyal guests more and more, many raffles were made in Citruss TV's day of shopping and excellence, with prizes worth AED20,000.

"This was the first event Citruss TV has organized, and was a great success for us. The event itself was an enormous achievement, as it provided us with the chance to meet our customers, honor their loyalty, and get their instant feedback on all our exclusive and high-quality products," said Michael Trüschler, Managing Director of Citruss TV. "We will definitely organize similar events in the near future, and the main objective will always be to bring our viewers in direct contact with our products and to gain more inside on customer needs and ideas."