CNN Launches“Tourism Advertising Solutions & Knowledge Group” Service to Support Tourism Sector

Published June 17th, 2007 - 01:11 GMT
Al Bawaba
Al Bawaba

As the industry leader for global tourism advertising, CNN’s ad sales division is building on its expertise with the launch of a stand-alone dedicated tourism consultancy group to help advise clients in this sector and provide an effective partnership for growth.

The Tourism Advertising Solutions & Knowledge (TASK) Group is a fully complimentary bespoke client service comprising a team of external experts working closely with CNN, who will focus on building partnerships with clients to create impactful solutions for their tourism strategies.  The Group will offer clients best of breed advice, information and intelligence to significantly enhance their nation and brand building efforts.

“The media is playing a critical role in stimulating sustainable tourism growth and we are predominant in that arena”, said Rani Raad, VP CNN International Ad Sales.  “We have a reputation for innovation and we are proud to set new standards in our strategic client services.  With the TASK Group we are responding to our responsibilities as the leading media player in the tourism sector.”  The Group is the first service of its kind in the international television marketplace.

The Group will provide advice on the development of strategies; brand and communications development programme, crisis management counsel, and audits and analyses on the impact of campaigns.

The launch of the TASK Group comes at a time of huge growth in the travel and tourism sector which in 2006 was expected to account for 10.3% of the world GDP (Source World Economic Forum T&T Survey 2007), and for the creation of 2.5 million new jobs worldwide (Source World Travel & Tourism Council.)

CNN’s roster of travel and tourism clients is one of its fastest growing client categories. Clients on air this year alone include Qatar Airways, Aeroflot, Angola National Private Investment Agency, Cyprus Tourism Organisation, Latvian Tourist Development Agency and the Greek National Tourism Organisation.


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