Corporate OEM VP Steven Guggenheimer Previews Windows 7 at GITEX only

Published October 15th, 2009 - 10:40 GMT

Microsoft Corporate Vice President  Steven Guggenheimer will deliver a GITEX only preview of the latest technology and solutions of Windows 7 on new PCs in the opening keynote address at this year’s GITEX TECHNOLGY WEEK in Dubai on Sunday October 18th.

“Over the past several years, we have worked closely with our industry partners on the development of Windows 7,” said Guggenheimer. “We are excited for its general availability to consumers and all of the new opportunities we believe it provides for our partners and our customers.”

Technology fans in the Middle East can experience the preview of Windows 7 on new PCs only at GITEX, and will also be able to purchase Windows 7 pre-loaded on laptops at GITEX Shopper. The new operating system will be available worldwide on 22 October 2009.

Windows 7 has been designed to deliver a wide range of enhancements to both business and home users.  In particular, it simplifies everyday tasks such as searching, navigating your PC and browsing the Web. It offers improved performance, reliability and security, while making new things possible around multimedia and touch capabilities.

GITEX TECHNOLOGY WEEK runs from 18 – 22 October 2009 at the Dubai International Convention and Exhibition Centre, with GITEX Shopper at Airport Expo Dubai from 17 – 24 October 2009.

“Visitors to GITEX TECHNOLOGY WEEK will be the first to hear about the new developments in Windows 7,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre, organiser of GITEX TECHNOLOGY WEEK and GITEX Shopper. “Steven Guggenheimer’s participation at GITEX TECHNOLOGY WEEK underlines the significance of the Middle East technology industry and the commitment from the international community.”

Guggenheimer oversees worldwide sales, marketing and licensing of pre-installed Windows operating systems, and in his role, he is responsible for working with computer hardware manufacturers and system builders on the pre-installation of Microsoft applications, and the relationship between Microsoft and the original device manufacturers that engineer, design and build mobile and embedded devices, personal computers and servers for OEMs.

The GITEX TECHNOLOGY WEEK Opening Keynote Address will have limited seating available, that will be allocated on a first come first served basis. Trade visitors can register their interest in attending at

Microsoft is Platinum Sponsor of both the GITEX TECHNOLOGY WEEK Global Conference and GITEX Shopper.

GITEX TECHNOLOGY WEEK is open to trade and business professionals only, while GITEX Shopper is designed to bring the best offers in consumer electronics straight to the buyer. The events attract more than 100,000 visitors from all over the world. With exclusive packages and discounts, GITEX Shopper has become the most important gadget sales event in the Middle East.

GITEX TECHNOLOGY WEEK will open from 1pm – 7pm on Sunday 18 October 2009 at the Dubai International Convention and Exhibition Centre. On Monday 19 October 2009, to Wednesday 21 October 2009 GITEX TECHNOLOGY WEEK will run from 10am – 7pm, and on Thursday 22 October 2009 the show will open at 10am and close at 5pm. The Consumer Electronics section of GITEX TECHNOLOGY WEEK will be open free to the public on Thursday 22 October for product previews only.

Trade visitors can register now and pre-pay online at saving up to 25 percent on entry to the show.

GITEX Shopper will be open 11am – 10pm each day at Airport Expo Dubai, except Friday 23 October 2009, which will be open from 3pm – 10pm. Tickets cost AED 20. Please visit for more information.

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