Daewoo Fights for SUV Survival

Published May 25th, 2000 - 02:00 GMT

When South Korea's Daewoo took over the compatriot sport utility maker Ssangyong more than three years ago, the company had automatically added the lucrative SUV line to its model range. 

But the financial crisis South Korea went through in 1998 had taken its toll on five Korean auto makers, more so on Daewoo than the others, eventually leading to its placement for sale, and the world’s automakers — among them GM, Ford and Hyundai — are bidding to take control of the company. 

But it seems that the popular and unique SUV Ssangyong Musso, now Daewoo Musso, will still fight for its survival, as The Car Connection, a web automotive weekly, reported earlier this week that a new model is in the pipeline to be introduced in early 2001. 

According to TCC, The winner of the bid will have to decide whether or not to produce this next-generation Daewoo Musso, currently being tested in northern Scandinavia. 

By design, the Explorer-sized SUV would be powered by Mercedes engines as before and would join the Jeep-like Korando, which should be in US dealerships later this year, TCC reported. Mercedes-Benz had been in an agreement to build its engines, as well as equip its SUVs with them. 

If Daewoo finds its savior, the Musso will be introduced in early 2001 in its native South Korea, and North America and Europe shortly afterward – Albawaba.com 

© 2000 Al Bawaba (www.albawaba.com)

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