DED celebrates World Environment Day with various initiatives

Published June 7th, 2009 - 05:40 GMT

The Administrative Affairs team at the Dubai Department of Economic Development (DED) launched a series of environment-friendly initiatives to mark World Environment Day. The celebrations were attended by the management and the employees of DED. The initiative was aimed at promoting general awareness about sustainable environmental practices and to encourage all segments of society to protect the environment. DED distributed approximately 500 recycle boxes and bags to each employee, replaced plastic bags with recyclable ones, organized an internal competition between staff members on environmental issues and urged them to conserve energy by ensuring the closure of all electrical appliances after working hours. DED has also partnered with Masafi to collect empty cans and bottles for recycling. “This initiative reiterates DED’s commitment to abide by all environmental laws and regulations to ensure a healthy environment. DED is committed to enhancing its role within the community in encouraging initiatives that promote sustainable development and increase awareness on issues such as global warming and toxic wastes, desertification, pollution and excessive use of energy,” said Mr Omar Khalifa, Director, Administrative Affairs. “The activities come in line with DED’s continuous efforts to encourage environmental-friendly practices to offer a better lifestyle for residents in Dubai and the UAE,” added Mr Khalifa. –
Four days and counting as Dubai awaits DSS 2009

A summer of excitement is just four days away as the twelfth edition of Dubai Summer Surprises prepares for 65 days of shopping, family entertainment, and prizes worth millions. The event is being eagerly awaited by the retailers and hoteliers alike hoping to make the most of an increase in visitors and resident spending across summer.

Laila Suhail, Chief Executive Officer of DSF Office, was upbeat about DSS in the current economic climate and stressed that there was a general consensus within all private sector entities that the coming months would rake in higher revenues for businesses.

“There has been a lot of talk on how DSS will influence sectors like retail and hospitality this year and from what we have gauged, the current mood is optimistic. The resident market contributes to about half of our total visitor numbers and our core external market is the GCC which has been by and far unaffected by the economic crisis. Market conditions are nevertheless unpredictable but we hope to maintain the figures of last year,” she said.

“The DSF Office has gone an extra mile this year to focus on the core DSS concepts of shopping, family entertainment, winning, and relaxation, and the new inclusions will be very much visible through newer venues, more quality events, and a constant shopper rewarding system through raffle draws,” she added.

‘Surprising Dubai’
The theme for this year’s DSS reflects a combination of Dubai’s attractions and those that DSS will organize till August 14. Apart from the Signature Events – a core attraction of DSS, numerous other new events are being slated this summer.

Signature Events
• World of Stories (June 12 - June 23) Mercato
• Sheila And Abaya Fashion (June 27 - June 30) BurJuman
• Art Oasis (July 9 - July 15) Wafi
• Collectors (July 27 - August 7) Wafi
• Middle East Junior Chef Of The Year 2009 (July 8 - July 14) Oasis Centre
• Kids Fashion Week (July 24 - July 30) Deira City Centre
• Kids Olympic Games (July 16 - July 22) Dubai Marina Mall
• Min Bladi Al Emarat (July 1 - July 10) Dubai Marina Mall
• Photography Exhibition 2009 (August 6 – August 13) Deira City Centre

Other attractions and new additions
DSS Beat the Heat: Dubai Summer Surprises takes to the outdoors this year with an all-new event titled ‘DSS Beat the Heat’. Over the summer, DSS visitors and residents in Dubai will have access to the beach at Jumeirah Beach Residence with innumerable activities designed to raise the concept of leisure to a completely new level. Located at JBR, the Beach Blast area is secured and has one side facing the blue waters of the sea. The main components of the event are the Spa & Relaxation Area, the Rent-a-Tent, the Inflatable Zone, Kiosks and Specialized Service Area, the Beach Games Area, and a Sporting Activity Area.

Modhesh
The ever-smiling bubbly mascot of DSS is back this year to present a host of surprises for children in Dubai. As the unmistakable face of summer fun and entertainment, Modhesh will be meeting his friends in malls and select places to hand out DSS goody bags and pose for pictures. Children can also watch him during many of his stage shows and other meet and greet activities.

Modhesh World - 37,000 sq. metres of non-stop excitement
Celebrating its tenth year this DSS, what was formerly known as Modhesh Fun City has undergone a massive conversion, and will now be officially called Modhesh World. Envisioned to raise the standard of indoor entertainment to the next level, Modhesh World aims at providing an exhilarating experience with exciting new concepts, more educational interactive exhibits, and spectacular events featuring regional and international shows. In an effort to reach out to more children and their families, Modhesh World has reduced entry fees this year for the children’s tickets to only AED 15.

Shows, Musicals, and Concerts
This DSS, children and families can look forward to a host of international cartoon shows including the Hello Kitty Jungle Party, Imagine with Elmo, Bob the Builder and the Sunflower Sailor, in addition to the internationally acclaimed Disney High School Musical 2. Also in the line-up are the African Children’s Choir and Dubai Voices, conducted by youth in Dubai. A concert featuring chart-topping band Keane is also on the itinerary for music lovers.

An exclusive show also awaits mall goers to Dubai Festival City. The House of Illusions features The Spiegel Tent, a spectacular traditional venue that will host a unique family show of illusions, surprises, comedy and live music all served together with a three-course family meal. Showcasing the world’s top international talent such as Andrew Van Buren, the international illusionist, the House of Illusions promises to be a spectacular showing this summer.

Spa Packages
The ‘DSS 2009 Spa Packages’ is a unique concept that allows visitors and residents to discover some of the finest spa havens offering premium therapies and treatments at discounted rates. This happens only during summer, and this year, the Dubai Summer Surprises has collaborated with over 30 spas to provide every visitor a refreshing experience.

Summer Retail Promotion and Raffle Draws
Around 4000 retail outlets are expected to participate in this year’s DSS with offers of up to 75 per cent and more on a wide range of leading international brands. Additionally, shoppers can also look forward to the Dubai Shopping Malls Group Mega Raffle that will give away grand prizes and shopping vouchers worth millions of dirhams.

Another raffle highlight is the Emarat promotional campaign that will give away prizes over half a million dirhams. Anyone who spends AED 25 in shopping from Emarat service stations, on non fuel products, are entitled to enter the draw for the daily prize of an Em-Cash card worth AED 3000, in addition to an opportunity to enter the draw for the grand prize, which includes a Chevrolet Corvette, AED 100,000 Cash, AED 25,000 vouchers to spend at Dubai Festival City, AED 25,000 vouchers for home furnishing,  AED 20,000 vouchers for electronics, AED 10,000 worth of fuel, AED 20,000 vouchers for gold jewellery, AED 10,000 worth recharge cards from “du”, AED 10,000 worth of Auto-care services and AED 15,000 airline travel vouchers.

Shoppers should also look out for the ‘The Big Brands Carnival’ that throws open its sale of luxury designer fragrances, bath and body cosmetics, accessories, crystal and related gifts for men and women from June 17 to June 21 at DWTC.

 


 


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