Spectra, a professional development firm specializing in corporate training and business education has recently commenced official operations, with the objective of enabling corporations to attract and develop and retain high-quality human capital, thereby ensuring a continuously growing base of talent and knowledge.
Spectra’s business education and professional development programs are designed to take the theories behind international best practice and knowledge to a practical level, and help executives apply these learnings in their daily work. The company focuses on experimental and pragmatic learning that can realistically improve the way companies approach business challenges.
“In a fast-growing country like the UAE, where a large, educated workforce function in an increasingly competitive environment, there is a pronounced need to constantly develop human resources to meet emerging challenges,” said Ibrahim Ghawanmeh, CEO, Spectra. “However, the country is faced with a situation where there is a lack of credible organizations involved in providing comprehensive corporate training and business education. This is the space that Spectra seeks to fill.”
“We believe that people and information are the two most vital assets of any enterprise, and that they are the foremost tools in achieving sustainable competitive advantage. This principle is integral to all of Spectra’s operations and is put into practice in the design and execution of its business education programs,” added Ghawanmeh, an internationally-renowned motivational speaker, professional trainer and management consultant.
With a wide network of highly qualified and experienced faculty, Spectra provides a comprehensive portfolio of business training programs. The company specifically works with faculty having excellent regional and local industry experience to ensure the relevance of program content. All programs are designed to provide participants with lifelong skills and to significantly improve their workplace output.
“Recent research has shown that over 50 per cent of all major programs achieve less than half their potential benefits, with the primary cause being people issues. This further demonstrates the importance of human resources development to organizational success,” Ghawanmeh said. “With a faculty well acquainted with modern training techniques, and a wide range of teaching methods and live case studies, Spectra is suitably equipped to provide comprehensive skill-base enhancement programs that suit specific business requirements.”
