dell colours your world with sunshine yellow notebooks!

Published June 28th, 2007 - 08:57 GMT

Users looking for “haute couture” in a “cool computer” need search no further.  Dell hit the runway today unveiling a new consumer brand – Inspiron™ – with a line-up of colourful notebooks and desktops that underscores Dell’s commitment to offering consumers with quality digital products that are custom-tailored to meet their lifestyles.  Dell also launched the world’s thinnest notebook, the XPS™ M1330 that captures the imagination of consumers who want the highest computing performance whenever and wherever they go.
The new products and services were unveiled at colourful events around the globe, including the Villa Padierna in Marbella, Spain, and Macy’s in New York. Dell also premiered its new consumer marketing campaign – ‘Yours is Here’. The vivid, eye-catching campaign promises customers that Dell delivers personalised devices that enable a great digital experience, anywhere in the world.
“We’ve packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colours choices to help customers experience the high definition lifestyle they seek,” said Hervé Mattan, Marketing Director, Home and Small Business, Dell EMEA.  “Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world’s thinnest 13-inch notebook.”
The new products announced today include:
• XPS M1330 (13.3-inch) notebook
• Inspiron 530 and 531 desktops
• Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch)
• Dell SE198WFP 19-inch widescreen flat panel display
Built on a foundation of great features and design, they deliver on what customers want, need and do with their individual digital experiences. Best-in-class widescreen displays on both notebooks and desktops support hi-definition lifestyle activities like watching movies, sharing photos, or shopping on the internet. Built-in optional mobile broadband the notebook portfolio and Wi-Fi on the desktops allows seamless wireless connectivity. A rich palette of eight colour choices, including Ruby Red, Midnight Blue and Jet Black, gives notebook customers the opportunity to truly express themselves.
Dell introduced a new flagship ultraportable notebook, the XPS M1330. With a starting weight of 1.8kg, the 0.9-inch thin XPS M1330 features cutting-edge design elements and a durable magnesium alloy frame with brushed aluminium accents. Customers can personalize their XPS M1330 with a choice of three colours: Tuxedo Black, Pearl White or Crimson Red.
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Environmental Stewardship
Dell’s commitment to environmental responsibility is a cornerstone of its global business. Dell recently launched a long-term, global effort to partner with its customers to become the greenest technology company on Earth. The zero-carbon initiative will include IT lifecycle assessments, management of Dell’s direct and indirect climate impacts, reduction of the company’s carbon intensity and partnership with customers. The company completed the implementation of its global recycling program in December and remains the only company in the industry to offer consumers free and convenient product recycling, worldwide irrespective of product purchase. Additionally, Dell offers customers in Europe the option of offsetting the emissions associated with the electricity used to power their computers through the ‘Plant a Tree for Me’ program. More information is available at
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit, or to communicate directly with Dell via a variety of online channels, go to To get Dell news direct, visit




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