The fake cover, dated March 1, 2009, shows a presidential Trump with his arms folded and steely-eyed with the headline "Donald Trump: The 'Apprentice' is a television smash!"
“TRUMP IS HITTING ON ALL FRONTS . . . EVEN TV!” is another headline on the cover hanging on the walls of some Trump courses in the US, Ireland and Scotland.
The cover looks like an impressive memento from Trump’s pre-presidential career and appeared to be a signal that Trump had always been a man who mattered.
However, there was no March 1, 2009, issue of the Time magazine and, in fact, there was no issue at all in 2009 with Trump on the cover.
The cover, which was recently spotted by a reporter, contains several small but telling mistakes which prove it is fake.
(Video courtesy of The Washington Post)
A genuine Time cover has a thicker red border than that of the fake one and unlike the real one, there is no thin white border next to the red one.
Another difference is that the Trump cover’s secondary headlines are stacked on the right side, while they would go across the top on a real Time cover.
“I can confirm that this is not a real TIME cover,” Kerri Chyka, a spokeswoman for Time Inc., wrote in an email to The Washington Post.
On Tuesday, a spokeswoman for the magazine said it had asked the Trump Organization to remove the phony cover from all the walls where it was on display.
White House spokeswoman Sarah Huckabee Sanders declined to confirm whether Trump had known that the cover was fake.
“We couldn’t comment on the decor at Trump Golf clubs one way or another,” Sanders wrote in an email.
In a January speech, in which he lambasted the media, Trump boasted that he held the record for the number of Time magazine covers.
"I have been on there cover, like, 14 or 15 times," Trump said. "I think we have the all-time record in the history of TimeMagazine. Like, if Tom Brady is on the cover, it’s one time, because he won the Super Bowl or something, right? I’ve been on it for 15 times this year. I don’t think that’s a record, Mike, that can ever be broken. Do you agree with that? What do you think?"
The Time magazine later clarified that Trump had been on 11 covers in total at the time, while Richard Nixon had graced it on 55 occasions.
All this comes against a backdrop of a president who has always accused the media of producing “fake news” while he himself decorates his properties with a fake Time cover.
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