Destination Maternity Announces Second Store Opening in Kuwait

Published November 19th, 2009 - 01:18 GMT

Destination Maternity Corporation (NASDAQ:DEST) , the world's leading maternity apparel retailer, is excited to announce the opening of Motherhood Maternity® in the Al Bairaq Mall in Fintas, Kuwait. Motherhood's trendy, affordable maternity fashions are now available for the first time in the region. Al Bairaq Mall is the first mall in this residential, family-oriented neighborhood to offer international brands, and the Motherhood brand joins stores such as H&M®, Guess? ®, and Bodyshop®.

This is the second store Destination Maternity Corporation has opened in Kuwait through its franchisee, Multi Trend, a member of the Al-Homaizi Group. Destination Maternity Corporation and Multi Trend opened an A Pea in the Pod® store in July 2009 in the 360 Mall in South Surra. The high-end A Pea in the Pod maternity store joins stores such as Gucci®, Dolce & Gabbana®, Burberry®, and Yves Saint Laurent® in the ground-breaking luxury shopping mall.

Under a multi-year franchise agreement, Destination Maternity Corporation has partnered with Multi Trend to operate branded retail locations and market merchandise under the Company's Destination Maternity®, Motherhood Maternity, A Pea in the Pod, and Edamame The Maternity Spa® brands in six key markets in the Middle East: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.


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