DOHALAND shares concept of ecological development at QTGA

Published October 28th, 2009 - 09:08 GMT

Delegates at the second Qatar Today Green Awards (QTGA) were treated to a unique insight into long-term plans for sustainable development within Qatar, in a special presentation from DOHALAND.

One of the defining characteristics of DOHALAND as a developer is its unique focus on extending the knowledge-base related to sustainable development, hoping to stimulate science, innovation and new thinking alongside its construction of attractive urban living environments.

The QTGA recognises worthy environmental initiatives, to celebrate projects that will have a demonstrable positive impact in the present time and for future generations. As a partner for the event, DOHALAND used the opportunity to provide an update on its mission to build sustainable, innovative developments that enrich communities. A major focus for DOHALAND is the use of techniques and materials that both respect the environment and deliver a cleaner, greener quality of life for the whole community.

Mohammed Massoud Jarallah Al-Marri, Projects Director, DOHALAND, said: “At DOHALAND, we take a best practice approach to sustainable development. All our projects, including our signature project Heart of Doha, will be built with consideration of the long-term impact on the environment at the centre of the construction process. Our aim is that DOHALAND’s environmentally-friendly developments will set new standards for green building within Qatar, by embracing the knowledge and values of previous eras. The sustainability lessons of the past, such as recognizing the importance of local materials and the opportunities of the local climate, will help shape Qatar’s future as a pioneer in environmental design and sustainable living.”

DOHALAND was established with a mandate to create leading-edge urban living concepts that build on traditional Arabian architecture and design, and the company is committed to promoting environmentally-friendly living. It is taking a lead in environmentally-aware development by investing in green building initiatives and supporting original research in this area.

Jawaher Al Khuzaei, Assistant Manager, Public Affairs, who spoke at the Awards, said “DOHALAND is proud to support the Green Awards as part of our wider approach to corporate social responsibility, which looks to encourage engagement with the key issues of Innovation, Heritage, Sustainability, Enrichment and Environment. The company continues to support initiatives like the QTGA to help stimulate discussion around new approaches to sustainable development and to engage the people of Qatar with DOHALAND’s vision and mission.”

The company is led by the progressive vision of Her Highness Sheikha Mozah Bint Nasser Al-Missned to lead and inspire property development which will provide a dynamic modern lifestyle that exists in harmony with its surroundings, and empowers the human potential to grow and flourish.

DOHALAND, a subsidiary of Qatar Foundation, is leading the evolution of a new distinctly Qatari language for architecture through signature projects like the Heart of Doha, a major site located in Inner Doha. Guided by Her Highness Sheikha Mozah Bint Nasser Al Missned’s directive to bridge the gap between historic Doha and the global city it is today, DOHALAND launched Heart of Doha in May 2009, and has continued to lay the foundations for the project, set to be one of the most striking and distinct in the entire region.

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