DSF reveals spectacular calendar of events for a landmark 15th edition

Published January 17th, 2010 - 01:09 GMT
Al Bawaba
Al Bawaba

The Dubai Events and Promotions Establishment (formerly DSF Office) has revealed an exciting calendar of events for a landmark 15th edition of Dubai Shopping Festival that will be held over 32 days from January 28 to February 28. Focusing on the core aspects of shopping, winning, and entertainment, DSF 2010 aims at showcasing the best of the past editions to make the 15th edition a memorable one. 

Retail Promotions and Raffles
With around 6000 retail outlets and 40 shopping malls participating, the DSF 2009 promotions are slated to be the best shopping offers designed in a DSF edition yet. Offers, added value promotions, sales and discounts reaching up to 80 per cent on international brands covering a wide range of consumer goods await shoppers in Dubai.

Lexus Mega Raffle
An unfailing attraction of every DSF edition, raffle enthusiasts stand the chance to win a brand new Lexus LS 460 luxury sedan and 100,000 dirhams in cash when they purchase a raffle coupon for just AED 200 in the Lexus Mega Raffle this DSF. Only 5000 such coupons will be sold a day thereby giving residents and visitors a greater chance of taking home winnings worth AED 450,000 daily. To add to the excitement, raffle coupons during the week will be collected on the weekend for a special draw where one winner will walk away with a special custom edition of the Lexus LX 570 encrusted with 5 carat diamonds. The total worth of prizes exceeds AED 16 million with raffle tickets available at more than 100 locations across Dubai.   

Nissan Mega Raffle 
Another raffle highlight of every DSF, the Nissan Grand Raffle is giving shoppers the chance to win a brand new Nissan every day during DSF 2010. To celebrate the 15th edition, the raffle is giving away a Nissan SUV daily in addition to 3 Nissan sedans over the weekend. Shoppers can receive a coupon when they buy products from as less as AED 25. The Nissan SUVs to be won include the Patrol, Armada, Murano, Pathfinder, X-terra, Navara, X-trail, and Qashqai.

DSF 2010 highlights
Opening Ceremony
Date: January 28
Venue: Across malls in Dubai  
After 14 editions, DSF 2010 is coming up with an innovative opening ceremony to spread the festive feel of DSF across Dubai. Focused on providing the ultimate in shopping, malls in Dubai will host jaw-dropping discounts for just one day – the opening day of DSF 2010. To add to the festive atmosphere, a dazzling fireworks display will be held at the Seef area of Dubai Creek to herald 32 days of celebration.

Date: Jan 28 – Feb 28 
Venue: Seef area – Dubai Creek
Time: 8:30pm
An undeniable part of DSF, firework displays have become synonymous with the Festival since its inception. The 15th edition is no different with daily fireworks at the Seef area of Dubai Creek.

Dubai Carnivals
As the vibrant and colourful face of DSF, Dubai Carnivals is an all-out display by various performers including jugglers, stilt walkers, unicyclists, and musicians to showcase the festive feeling of DSF across Dubai. Dubai Carnivals will hit the streets and malls during every DSF weekend with around 150 performers while shopping malls will also host groups of performers during weekdays.

Carpet Oasis
Date: Jan 28 – Feb 28
Venue: Dubai Airport Expo - West Hall
Time: Sat - Thu:10:00am - 10:00pm and Fri: 4:00pm - 11:30pm
An exhibition and sale of some of the rarest, largest, and most unique carpets and rugs from around the world, Carpet Oasis is an attraction for those who have a penchant for not only carpets but culture and history. Spread across thousands of square metres, the exhibition features products from areas renowned for carpet-making such as Iran, Turkey, India, Pakistan, Afghanistan, and Turkemistan. Apart from carpets and rugs, handicrafts are also on display. The event is organized by Dubai Customs. 

Khor Dubai Area (Dubai Creek Area)
Popular among residents and visitors alike, the Khor Dubai area or the Dubai Creek area takes an important role this DSF to highlight the heritage and history of Dubai covering its social and economic aspects over the centuries. The Shindagah area, the Heritage and Diving Village, the Bastakiya, Souk al Kabeer, the Gold Souk, and the Spice Market will provide visitors an insight into the old Dubai. The highlight, though, will be the Al Seef area that will host numerous art displays and will take up the art theme throughout DSF.  

The Walk at JBR
A unique destination for shopping, leisure, and entertainment, The Walk at JBR turns even more exciting during DSF 2010. Highlights include the World of Jazz that will be held from Feb 3 to Feb 9 as a prelude to the Skywards Dubai International Jazz Festival. Apart from the amazing shopping promotions, families will also find a fun fair and an inflatable zone for entertainment.

Family Health Festival
Date: Jan 28 – Feb 27
Venue: Shopping malls
Supported by the Ministry of Health and Dubai Events and Promotions Establishment, Family Health Festival is into its second year this DSF with the highlight on obesity and the challenges faced by our society due to this serious but commonly prevalent health issue. Based in shopping malls across Dubai, numerous initiatives such as health workshops, seminars, fitness workouts, and free health checkups are part of the programme. The initiative last year saw a footfall of 100,000 with 30,000 individual free health check-ups being administered to the visitors at the specially created kiosks.

Skywards Dubai International Jazz Festival
Bringing local, regional, and international jazz artists together in a unique event, the Skywards Dubai International Jazz Festival is divided into two sub-events this years. While the Skywards Dubai International Jazz Festival will be held at the Dubai Media City from Feb 10 to Feb 19, a prelude to the event, titled World of Jazz is being organized at The Walk in JBR from Feb 3 to Feb 9. Artists performing this year include some of the best known names in the jazz scenario today.          

The Little Big Club Show
Date: Feb 5 – Feb 12
Venue: Dubai Airport Expo - East Hall
Time: Two shows (4:00pm and 8:00pm)
Coming to Dubai for a Middle East debut, the Little Big Club Show is the hottest children’s attraction this DSF. Featuring fourteen popular characters including Barney, Postman Pat, Fireman Sam, Bob the Builder, Angelina Ballerina, and Pingu, the event promises an exciting journey into the world of cartoon theatre through spectacular stage backdrops, songs, and narratives, all in one show. 

Ben 10
Date: Feb 19 – Feb 26
Venue: Dubai Airport Expo - East Hall
Time: 4:00pm - 7:00pm
After wooing millions of children on television, Ben 10 comes to Dubai this DSF with an entirely new production and a premiere titled ‘The Power of the Omnitrix’ – a combination of Ben 10 Classic and Ben 10 Alien Force. Watch Ben, Grandpa Max, and Gwen in another thrilling adventure as fourteen characters bring the Power of the Omnitrix to life. Additionally, watch two new aliens, Squids and Rocks, make their debut in this much-awaited show as they join popular superheroes Four Arms, Wildmutt and Heatblast, and menacing villains Vilgax and HighBreed Commander in a ninety-minute theatrical extravaganza.

Street Events
Date: Jan 28 – Feb 28
DSF 2010 brings the celebrations back onto the streets during the 15th edition with festivities across four prominent locations in Dubai – Al Rigga, Al Seef, Dhiyfah, and JBR. Each street or venue is being themed to reflect numerous aspects of DSF. While the Rigga Street will comprise of fun fairs and rides, Dhiyafah will be decorated with stunning lights, Al Seef will take the art and culture theme, while JBR will host numerous events including a week of performances by renowned jazz artists.

Blood Brothers Musical
Date: 28 Jan - 6 Feb
Venue: The First Group Theatre - Souk  Madinat
Blood Brothers, the third longest running show on London’s West End,  is the critically acclaimed multiple award-winning musical about twin boys separated at birth but reunited by fate – with tragic consequences. This stunning tale set against the backdrop of an unforgiving industrial Liverpool is one of the most unique and best-loved musicals of the last fifty years. With Willy Russell’s trademark comedy, mixed with epic drama, this funny and moving musical provides a performance of pure theatrical perfection. The production stars a brilliant cast of West End actors and thrilling live orchestra.

Gulf Bike Festival
Date: 4 Feb - 6 Feb
Venue: Dubai Festival City
Every year, during the Gulf Bike Week, bikers from all over the region come down to Dubai to celebrate their love for everything on two wheels in a festive atmosphere. Held in association with Harley Davidson and Live Nation Middle East & Middle East Communications & Forums (MECOM Forums), the event provides a perfect lifestyle environment for music fans, sports enthusiasts, and thrill seekers of all nationalities and age group. Attractions include exciting biking experiences, freestyle bike demonstrations, spectacular stunt shows, and entertainment for adults and children. International acts performing during this year’s Gulf Bike Festival include Nickelback and Status Quo. 

Kavi Sammelan and Mushaira
Date: Jan 28
Venue: Sheikh Rashid Auditorium - Indian High School
Time: 9:00pm
The Kavi Sammelan and Mushaira is a gathering of noted Hindi and Urdu poets from India and resident poets in the UAE. The event is a much-awaited occasion in the Hindi literary circles in UAE and witnesses the participation of eminent social and literary personalities. 

The Biggest Biryani Bowl
Date: Feb 12
Venue: Global Village
Time: 6:30pm – 9:30pm
The Biggest Biryani Bowl will be cooked up by expert chefs at Global Village. A popular dish across the whole of Indian Sub-continent, the Biryani Bowl will weigh approximately 2.5 tonnes and include 1,200 kilos of Daawat rice, 48 kilos of Shan biryani masala, 155 litres of oil, 320 litres of yoghurt, and hundreds of kilos of mutton.     

DSF Family Camp by Watani
Date: Jan 28 – Feb 28
Venue: Al Warqa’a Area 4
An outdoor event that will surely attract families, the DSF Familiy Camp, organised by Watani, is a getaway from the city and a return to nature. Organised at Warqa’a 4 area throughout DSF 2010, families and visitors have the options of renting tents for days or choosing from the endless number of activities designed for adventure enthusiasts.

Attractions include camel rides, quad bikes, and horse riding, in addition to barbecue facilities and an exclusive food court that will serve local cuisine amongst many others. Those who would like to indulge in a bit of shopping will even find a souk selling traditional clothes, handicrafts, and other traditional products. Children can look forward to a kiddy rides zone and an inflatable zone. If these weren’t enough, the camp will stage entertainment shows throughout to provide a real memorable outing. The camp is open to public who can either book the tents or come in for a day of pure excitement.  

Banking on its ability to cater to a variety of age segments and tastes, numerous international shows are set to come to Dubai including concerts by some of the best known international and regional artists such as Sean Kingston, Tamer Hosny, popular Indian singer Sunidhi Chauhan, and famed bands Nickelback and Status Quo. 

Date: Feb 5
Venue: Dubai Festival City
The Grammy award nominated Canadian rock band, Nickelback is one of the most commercially successful Canadian groups, having sold 30 million records worldwide. Nickelback ranks as the 11th best selling music act of the 2000s, and places as the 2nd best selling foreign act in the US behind The Beatles for the 2000s. The group will perform in Dubai as part of the Gulf Bike Festival. 

Status Quo
Date: Feb 6
Venue: Dubai Festival City
Status Quo, the English rock band that has recorded over 60 chart hits in the UK, more than any other rock group in history is coming to Dubai for a memorable performance as part of the Gulf Bike Festival.

Sean Kingston
Date: Feb 11
Sean Kingston, the Jamaican-American reggae fusion singer and rapper known for his debut single and number one hit Beautiful Girl, will perform during DSF to thrill the thousands of fans here.

Tamer Hosny
Date: Jan 29
Venue: Media City
A heartthrob for millions of Arabs, Tamer Hosny comes to Dubai to perform his hit singles. A performer par excellence and a successful composer by all means, Tamer has a huge fan following amongst non-Arab speakers as well.    

Salam Dubai Concert – Sunidhi Chauhan ‘LIVE in Dubai’
Date: Feb 18
Venue: Madinat Arena - Souk Madinat
Time: 9:30pm
Sunidhi Chauhan is best known for her Bollywood film songs. She is credited with over 2000 songs. Chauhan began to sing at the age of four, and was discovered by a local TV anchor. She won recognition through a televised singing contest, Meri Awaz Suno, which she won, and made her entrance into playback singing with the Hindi film Shastra. She has won numerous awards and is considered one of the most versatile singers in the Indian music industry today. 

Global Village
Global Village, the region’s premier shopping and cultural destination is back for the 2009-2010 season with the participation of 31 pavilions, 45 cultures, and around 6000 cultural shows and performances. The venue will provide a unique experience for shoppers and families alike with attractions including the Chinese Flying Poles Show, a stunt performance called Bounce!, and cultural shows from Africa, Bulgaria, Brazil, France, US, Philippines, and Palestine.

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