The Dubai Events and Promotions Establishment (DEPE) has unveiled the main highlights of the 13th edition of Dubai Summer Surprises that begins on June 17th and runs for 52 days till August 7th. With a budget of AED 60 million, this year's DSS includes international shows, musicals, events, shopping promotions across Dubai, and prizes to be won throughout malls. Modhesh World, the region's biggest indoor edutainment venue, is also a major attraction of DSS.
Laila Suhail, Chief Executive Officer of DEPE said, "We have endeavoured to present a spectacular combination of attractions that create a comprehensive holiday package for all visitors and residents in Dubai during DSS. These efforts are in line with our marketing slogan for this year, 'Dubai, your summer destination of surprises.'"
Suhail also said that the AED-60-million-budget has not only ensured the quality of events but has also supported DEPE in reaching out to audiences through diverse marketing campaigns. "As the leading and the longest summer event in the region, it is imperative that we elevate our efforts in order to maintain our leading position. Catering to multi-national audiences is always challenging but we have succeeded in the previous years and we look forward to continuing our successful streak," she added.
